REVENUE GROWTH FROM ORGANIC SEARCH

Challenge:

Increase organic search (SEO) rankings and revenue for branded and non-branded searches. Make room for Little Tikes in a space dominated online large retailers.

Strategy:

Booyah inherited the program from a well respected agency that had many of the 'fundamentals' covered. Our team focused on strategy of pinpoint keyword development in content and link building efforts.

Results:

Booyah increased organic revenue by 82% from 2007 to 2008.

USING BANNERS FOR DIRECT RESPONSE MARKETING

Client: Unnamed client with $1M+ monthly display budget

Challenge:

Make online banner ads a profitable direct response strategy for a CPA focused client.

Strategy:

Booyah eliminated the previous strategy of buying banner media on a CPA basis which immediately cut ad serving costs. The team focused on a rigorous process of creative testing, pixel segmentation, precise targeting implementation and constant data analysis.

Results:

Online subscriptions are up 40%+ year over year at a cost almost ½ that of previous attempts.

IMPROVED CONVERSION RATE

Client: WindwardReports

Challenge:

Increase Conversion Rate.

Strategy:

Booyah's in-house design team collaborated with 3 outside vendors to create a four-way landing page design challenge. Each team was to create a landing page design focused on improved conversion. Booyah implemented a statistically valid test to find a winning page. The client was satisfied that the test results were scientific and the test enabled them to make an intelligent business decision about which vendor to select to design their new site.

Results:

The winning page showed a 69.1% improvement in conversion rate over the original design!