Online Marketing Services Overview

Creative Services

Our clients hold us to strict performance goals and we consistently deliver. Central to this ability to deliver amazing results, is the role of creative. We view creative through the lens of performance. Every piece of creative we produce is measured objectively against campaign metrics and the client’s goals. Our insistence on well performing creative means we are always running comparative tests, designing more effective campaign assets, and refining based on results. Our most successful projects are a marriage of expert account planning and tactical execution with Booyah Creative Services. This gives us complete accountability for results, a responsibility we welcome with open arms.

Display Media

Oftentimes, our display media team is told that we are at the forefront of the industry and exceptionally savvy. We pride ourselves in packing as much into our day as possible to ensure we don’t miss a beat. It is of predominant importance that we research the newest targeting capabilities, whether it is 3rd party data, audience segmentation, or demand side platform integration; we know how to hit the direct response or branding KPIs that are requested of us by our clients.

Email

Are you using email to its fullest potential? Booyah can help you move beyond just sending a newsletter to your house list! Our team provides strategic consulting to help you drive value from your program. If you are outgrowing your email software, challenged by a stagnant or atrophying list, struggling with list segmentation, or hoping to implement a more automated solution, our team can help you hit the send button with confidence.

Google Analytics Setup, Training and Insight

Not sure what’s happening on your website? Booyah offers an advanced Google Analytics (GA) service to help you understand who is visiting your site, what they are doing and what you can do to affect it! Our service includes GA setup, custom report creation and expert insights. Gain business intelligence from one of the most flexible tools on the market, regardless of where your efforts are today. As they say, you can’t manage what you can’t measure.

Programmatic Media

Data driven marketing is what we do, and our Trading Desk team are experts in data management and programmatic media strategy. See us as your eyes and ears in the complex data management and real time bidding (RTB) space, and as a trusted advisor on the best strategies to meet your goals. We partner with the leading DSP, DMP, data, and attribution providers to understand your customers’ online behavior, affinities, interests and purchase intent; and our programmatic strategists buy across display, mobile, video, and digital out-of-home channels based on a clear view of your customer.

Understanding your digital audience is vital to the success of your online marketing campaigns. Knowing who your typical consumer is online, where they digest their content & media and having knowledge of their online behavior/s is a key part of Booyah’s strategic approach to marketing. Before any research project begins, there is a discovery process that takes place to better understand our client’s position and project scope. Learn about the services we offer to research, analyze and test your audience.

Local Search Marketing

Get on the map with Booyah Local. We’ll get your business included in all major online, local map listings. Put your local service or business in maps/directories at Google, Yahoo, Bing, YellowPages and more. Show up when people search for your product, not just your name.

Booyah is proud to be a certified partner of Google AdWords and an MSN AdExcellence accredited business. We enjoy long-standing relationships with all major ad networks and participate in the exculsive Client Advisory Boards for Google Search and DoubleClick.

The technology in the PPC space is incredible; but we think it is easily trumped by human expertise. We’re not like so many other agencies that rely exlusively on black box tools or software. We are, first and foremost, a service agency. It’s our people, and their level of commitment to our advertisers, that separates us from the competition. That said, we leverage all industry-leading tools and platforms to assist in bidding and managing campaigns at scale.

Top rankings that generate highly-qualified traffic are more important than ever, and choosing the right SEO partner is essential. Let our team of SEO experts work with you to develop, implement, and manage your organic traffic. Whether you need SEO for a flexible short-term project, or a longer strategic initiative, we have a program for you.

A good social media strategy doesn’t start with a social media platform. Yes, Facebook is dominant right now, but so were MySpace and AOL once. Social media strategy starts with a business goal in mind. We will help define social media strategies to accomplish your goal. It’s this focus that helps us make sure we are adding value to your company through social media.

Strategy & Planning

Not sure where to start with online marketing? Need a second opinion on a campaign or vendor? Just need a little bit of education and advice before striking off on your own? We might be able to help.

Our experts have seen and done a lot online. We’ve helped startups get off the ground, and we’ve helped Fortune 1000 companies take their business online. We’ve demystified online marketing for CEOs that fear the Internet is a fad, and we’ve trained in-house marketing teams to run campaigns without outside help. Most of our strategy consultations are completely custom (contact us), but some fly right off the shelf.

Website Marketing Services & Monetization

Booyah offers a unique service for clients that want to benefit from a new revenue stream and allow cross-advertising to their customer base. Website publishers with site traffic volume large and small can capitalize on consumer web & mobile visitation by allowing relevant advertisers to cross market their audience. Booyah’s strategic solution fully analyzes consumer site consumption, channels for growth, advertiser demand and opportunity for revenue sources.