Paid Search Management

Booyah is proud to be a certified partner of Google AdWords and an MSN AdExcellence accredited business. We enjoy long-standing relationships with all major ad networks and participate in the exclusive Client Advisory Boards for Google Search and DoubleClick.

The technology in the PPC space is incredible; but we think it is easily trumped by human expertise. We’re not like so many other agencies that rely exclusively on black box tools or software. We are, first and foremost, a service agency. It’s our people, and their level of commitment to our advertisers, that separates us from the competition. That said, we leverage all industry-leading tools and platforms to assist in bidding and managing campaigns at scale.

We are extremely hands-on with every level of account management and provide frequent, custom reporting that is easy to read and pass up the ladder in your organization. In addition, we have regular status meetings to analyze your results, share insights and collect your feedback. Whether you have a modest budget that needs to stretch as far as it can, or a hefty budget to execute a multi-channel strategy, our PPC experts can help steer you in the right direction!

Below are some specific services we provide. However, we often customize solutions and services based on our clients’ particular needs!

PPC Strategy

As an intent-driven channel, paid search should be the most efficient and profitable media channel you have online – we can help make it even better! Let Booyah position your products or services perfectly for interested customers. Whether it’s optimizing an existing account, or starting from scratch, we’ll customize your PPC program to maximize your conversion goals and cost efficiency. We pride ourselves on the sophistication and unparalleled expertise in search engine campaign structure, bid optimization, ad copy writing, A/B or multivariate ad copy and landing page testing, competitive insights, forecasting, and more. Let us create or refine your PPC strategy – we know the proof is in the bottom line.

PPC Audits

Have an existing PPC program, but it’s not running efficiently? Looking to ensure all best practices are applied to your accounts? Let the Booyah PPC Denver team dig through your existing accounts, analyze your entire structure– review ad copy, targeting, negatives, bids, tracking and audit all aspects from head to toe! We will then provide you with a comprehensive list of recommendations you can act on right away. We provide this in the initial stage of managing your account, or as stand-alone service.

Click-to-Call (CTC)

When people are searching for goods or services on their mobile phones, they often prefer to call a business rather than visit the website. Now you can make it even easier for potential customers to get in touch with you by adding a clickable business phone number in ads that appear on mobile devices with full Internet browsers. Think clicks are good? Phone calls might be even better.

Comparison Shopping Engines

Get listed on the major Comparison shopping engines including: Google Product Search, bing shopping, Yahoo! Shopping, shopping.com, price grabber, shopzilla, nextag, FindGift, Become, and pronto and more! Already have an existing feed? We’ll take your feed and optimize it to meet the requirements of each individual engine so you can take advantage of all the opportunities each engine has to offer. We walk clients through the process of developing data feeds that can be used across all shopping engines. Because they all have different formats and requirements, we stay up-to-date with the latest information to properly submit product feeds. Once the product feeds are submitted, we use best practices to optimize the feeds using techniques like category and SKU level optimization. In addition, we update the feeds on an ongoing basis to make sure your products are displaying the most up to date information on each engine.

Contextual Marketing

Looking to expand your traffic outside of Google’s search network? Contextual Advertising allows advertisers to display their ads to target audiences based on the content within the page. Cast the net out wide and target the whole Display Network (run of network). Or, find pockets of relevant traffic via keywords or themes. Apply remarketing tactics or target specific sites/pages via Placement Targeting.

Gmail Targeting

Take advantage of Google’s placement targeting to deliver ads to users inside of their Gmail account! Using the same contextual advertising technology that powers Google’s AdSense program, your ads will be displayed to users who match relevant content within your emails. Wouldn’t it be fun to show your ad when someone opens their bill from a competitor?

Search Retargeting

Looking for an extended reach outside of traditional retargeting? Search retargeting is a great way to find new customers who are showing interest in your product or service, but haven’t been to your site before. This technique allows you to things such as show banner ads to people that recently searched for your competitor in a search engine.

Search Syndication

Gain a wider reach outside of major search engines like Google, Yahoo and Bing and explore search syndication. Search syndication allows you to buy keyword targeted traffic outside of search engine results pages. Traffic sources include toolbar searches, parked domains, commonly misspelled domains and any other websites with search advertising. Booyah works exclusively with our top notch partners to ensure delivery of the highest quality traffic.