Booyah Advertising Announces Second Strategic Acquisition: PPC Sidekick
Booyah Advertising, a leading digital advertising firm headquartered in Denver, is pleased to announce its second strategic acquisition in the past two years. Booyah Advertising has acquired PPC Sidekick, a top-tier white label media buying agency based in San Diego, CA. This move underscores Booyah Advertising’s commitment to both vertical and horizontal expansion within the digital marketing landscape.
Troy Lerner, CEO of Booyah Advertising, expressed his enthusiasm about the acquisition, stating, “I’m thrilled about this acquisition for two reasons. First, the PPC Sidekick unit provides an immediate boost to our menu of offerings and ability to deliver value to our clients. Second, the acquisition validates our vision for growth through the discovery and integration of great company cultures that benefit from our enterprise platform.”
This strategic acquisition combines the strengths of the two agencies, enriching their client offerings. Booyah’s comprehensive digital services, including paid search, paid social, programmatic, video, and Amazon strategies, will now be complemented by PPC Sidekick’s expertise as a white label solution for digital media buying. The merger expands the client portfolio to over 250 brands, with a robust presence in luxury beauty, outdoor apparel, travel and tourism, and financial services sectors.
Lerner emphasized the benefits of the acquisition, stating, “By integrating PPC Sidekick’s white label capabilities, we enhance our ability to meet clients where they are. This move allows us to serve more brands and collaborate with complementary agencies, making our services even more impactful.”
Clients of PPC Sidekick will gain access to Booyah’s diverse digital services, including paid search, paid social, programmatic, video, Amazon strategy, SEO, content marketing, creative, and analytics. The amalgamation of these services promises a comprehensive and tailored approach to digital marketing strategies.
Brandon Jones, Founder of PPC Sidekick, expressed his enthusiasm about the collaboration, saying, “The merger of PPC Sidekick into Booyah represents a significant win for our clients, teams, and the industry. We are eager to integrate our expertise into Booyah’s client offerings and unlock additional value and performance for our customers.”