Booyah Online Advertising, announced that it has been recognized as a Marin Software Certified Agency. Advertisers leveraging a Marin Software Certified Agency, such as Booyah Online Advertising, receive the benefits of improved campaign performance and financial return that Marin Software’s leading online ad management platform provides.

Booyah focuses on direct response results. In this environment, efficiency and real-time optimization is critical for success. To improve the performance of their customers’ campaigns Booyah Online Advertising implemented Marin Software, the industry’s leading integrated platform for managing search, display, and social marketing. Booyah Online Advertising underwent a rigorous training and certification process to join the Marin Software Certified Agency Program and ensure its customers benefit from the full campaign optimization capabilities of Marin Software.

“Our clients are sophisticated advertisers and expect us to use the best tools available for their efforts,” said Troy Lerner, President of Booyah. “I’m proud that our team was able complete the certification program and bring the full power of the Marin solution to our customers. This unique technology allows us to find efficiencies for our clients and bring incremental return to otherwise optimized campaigns.”

“Our goal at Marin Software is to provide a platform that streamlines ad campaign optimization so the focus of marketers can be on the strategic growth of an ad program,” said Matt Lawson, Vice President of Marketing and Partnerships at Marin Software. “Brands leveraging a Marin Software Certified Agency, gain assurance their campaigns benefit from the improved efficiencies and financial lift Marin Software enables.”

About Marin Software:

Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least $100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise for marketers spending less than $100,000 per month on biddable media. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualized ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.com.

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