Paid Media

Remember These Top-of-the-Funnel Marketing Metrics to Prove ROI

The marketing funnel routes a customer’s journey from the moment they learn about a business to when they become a paying customer. …

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Travel & Tourism: Post-COVID-19 Advertising Relaunch Strategy

By: Melissa McKay, Director of Display  As it stands today, COVID-19 is here to stay for a while even as states begin their own…

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