If you use/have used a geolocation application for check-ins on your mobile device, you have more than likely come to a point where you thought that earning badges has diminishing returns. Sure, some people use them to chronicle their travels, but for most of us the fun factor eventually wears off and you are left wondering why you would bother checking in. Last week, Foursquare took an enormous leap into showing value, and created a reason to check-in for everyone (besides chronicling or specials). It launched a lot of new “Explore” features that have been integrated throughout the site.
A few of the things you can do with this new update:
- Explore the map in a very user friendly interface to browse for businesses
- Read user reviews
- Get personalized recommendations
- Check out user photos before you go
- Create to-do lists, ‘Save to foursquare’, using a simple browser extension
- Easily see which of your friends have checked in to spots on the list
- Filter based on specials, places you have been, and places your friends have been. And for the true foodie explorers, you can filter it to only see places you have never been!
The new update goes beyond mobile, and creates a beautiful desktop version of the site as well. Generally, people check-in to let their friends and the public know about their experience at a venue, but now Foursquare has updated their site to create an engaging experience for users to not just check-in, but explore.
If you are not using Foursquare (or fell out of love with it), you should give it another shot to experience/explore new places around you. However, if you are a business, you should at the very least be monitoring it. Foursquare has a very small barrier to entry, and with the new updates they are poised to become even more popular to the masses, so encourage your customers to check in, and welcome them when they do!