What are you doing right now? Okay, don’t answer that, but if you are like the vast majority of our peers, you are sitting on the couch in front of the TV while also browsing through your smart phone and/or tablet. I bring this to your attention not to call out the couch potatoes of the group, but to start your wheels turning on the opportunities that are presented in this scenario. What better time to get our advertiser’s message in front of this engaged audience?
While mobile and tablet consumption continues to grow, it still remains a foreign land to some of our advertisers. As the industry experts, it’s our job to show them the opportunities at their fingertips (literally).
Story time……Daniel is watching primetime TV provided by his current satellite provider, DirecTV. During commercials he flips over to his tablet to surf the web. He then sees a compelling message from DISH that informs him that he can now skip commercials with the AutoHop feature of the Hopper DVR. He thinks to himself, “This is the best thing to happen since sliced bread!” and immediately switches to DISH. This is just a start to the possibilities that mobile and tablet could bring to our advertisers.
A recent AOL tablet study, Tablets of Change, found that 97% of respondents agree that tablets are the perfect devices for lounging on the couch while watching TV. 93.5% use their tablets during commercials. Here’s what they are doing:
- 71% check email
- 67% check their social network
- 56% play games
- 53% search for information unrelated to the show they are watching
- 51% search for information related to the show they are watching
- 50% Shop
Time to take action! Mobile/Tablet advertising in conjunction with day-parting during the prime hours shown above will bring your advertiser’s message in front of the right audience at the right time. Don’t miss out because your competition won’t.
Now, I’m going to get back to lounging on the couch while hoping for the new Amazon Kindle Fire on my wish list. 😉
Can’t get enough? Get inspired at www.booyahadvertising.com.