PRC’s New Manager Bootcamp Wins Excellence Award

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Impressive 22:1 ROI with Booyah Advertising Drove National Award Recognition

DENVER, CO, September 18, 2020 /24-7PressRelease/ — Powers Resource Center (PRC), a Boulder-based employee engagement, talent development and leadership training company, is proud to announce that its highly successful New Manager Bootcamp Program is being recognized with a 2020 Brandon Hall Group Excellence Award in the category of Best Results for a Learning Program.

PRC’s client Booyah Advertising documented the outstanding ROI in 2019 when it rolled out the 12-week program to a group of new leaders. The “Bootcamp” style program provides new leaders with the tools, resources and experiences to prepare them for success, by incorporating skill building, experiential leadership workshops, powerful self-assessment tools, case studies, group coaching and online progress measurement.

“The program delivered immediate impact to our business,” said Troy Lerner, Booyah’s CEO. “In just 12 weeks, we could see the transformation in communication, confidence and approach on the teams with the newly trained managers.”

Based on a survey that measured the financial impact of productivity, efficiencies, retention and innovation, the calculated ROI of the Bootcamp for Booyah was more than 22 times the cost of the program.

“We had a great time delivering the Bootcamp for Booyah’s new leaders, and the ROI we achieved was impressive,” said Tara Powers, CEO of PRC. “The addition of the recognition from Brandon Hall is very gratifying because I know how competitive the Brandon Hall Awards are. It’s pretty inspiring company to keep.”

PRC has recently adapted the New Manager Bootcamp to a virtual model due to accommodate all the new remote workers under COVID-19.

The award will be presented to PRC on Jan. 26-28, 2021 at the HCM Excellence Conference in West Palm Beach, Florida.

The Brandon Hall Awards are considered the most prestigious awards program in the industry, recognizing the best learning programs, strategies and tools that have achieved measurable results. The entries were evaluated by an international panel of independent industry experts, Brandon Hall Group senior analysts and our executive leadership team.

At Powers Resource Center our passion is creating a culture of connection by developing emotionally intelligent leaders and truly cohesive teams. We believe in the radical idea that your career should bring you joy, fulfillment and move you out of your comfort zone. Our goal is to be your trusted partner that brings fresh insights, strategic thinking and straightforward, honest advice to help you build a thriving, agile workplace. Over the past 20 years, we’ve worked with more than 300 companies and thousands of executives, managers, internal trainers, emerging leaders and teams to create a culture that gets them excited and delivers results. Get to know us at

About Booyah Advertising

Booyah Advertising is a digital marketing agency based in Denver, CO. We partner with companies who believe in using digital to drive their business forward. With real, straightforward relationships at the core of what we do, we manage over $120M in media each year for brands like Western Union, Unilever, Dish, Discover Card, and We’ve also worked with hundreds of local brands, startups, and one-person shops. It’s hard to sum up what makes Booyah different. It might be how evidently we sweat the little details. It might be our jovial and supportive culture. Maybe it’s our Western earnestness. Whatever “it” is for your brand, you’ll find a diligent partner in Booyah. If it seems we’re both going the same places, let’s go there together:

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