The Bahston Guys Go Social – Courtesy of Booyah

The Denver Egotist covered the launch of the social media videos Booyah created for DISH Network’s “Boston Guys” campaign, which was an extension of the TV spots, created by New York’s Barton F. Graf 9000, announcing their new DVR, the Hopper. The Boston Guys developed a following based on these commercials that translated to social media with people creating #Hoppah conversations. DISH CEO Joe Clayton tasked Booyah’s social media team to integrate the Boston Guys into a social media campaign. >> Read More

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