The Colorado American Marketing Association invited Booyah Online Advertising + client, Inspirato to present on the topic of “How to Create, Measure and Optimize Social Media Engagement” at their March Luncheon Series.
Nearly 70% of active Internet users have joined a social media network, making social media marketing (SMM) an exciting way to connect with new customers. Yet 84% of social media programs don’t measure ROI.
Jamie Duklas, Director of Social Media and Matt Windt, Interactive Marketing Director for Inspirato, co-presented on the following topics:
- Engagement benchmarks for Facebook and Twitter (how many likes and comments per post is good?)
- Developing a content calendar for better content ideas
- How to optimize your content for increased engagement
- How to take advantage of Pinterest, StumbleUpon and all the other content syndication networks
View entire presentation on Slideshare: You Have Fans. Now What?