Tracking and Measuring Social Media with Inspirato


Matt Windt (Inspirato), Forrest Whaling (Booyah), Jamie Duklas (Booyah), Gina Nykerk (CO AMA)

The Colorado American Marketing Association invited Booyah Online Advertising + client, Inspirato to present on the topic of “How to Create, Measure and Optimize Social Media Engagement” at their March Luncheon Series.

Nearly 70% of active Internet users have joined a social media network, making social media marketing (SMM) an exciting way to connect with new customers. Yet 84% of social media programs don’t measure ROI.

Jamie Duklas, Director of Social Media and Matt Windt, Interactive Marketing Director for Inspirato, co-presented on the following topics:

  • Engagement benchmarks for Facebook and Twitter (how many likes and comments per post is good?)
  • Developing a content calendar for better content ideas
  • How to optimize your content for increased engagement
  • How to take advantage of Pinterest, StumbleUpon and all the other content syndication networks

View entire presentation on Slideshare: You Have Fans. Now What?

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