Why Should We Care About Creatives? Article By Booyah Advertising Jun 26, 2012 Chango invited Sarah Lockwood, Creative Group Director, to discuss the importance of creative in driving performance in display advertising and what makes a great creative. Check out her interview on Chango’s Blog. Share this article Related Articles Jan 10, 2025 Social MediaUncategorized The TikTok Ban Decision: What Every Marketer Needs to Know Read More Dec 6, 2024 Content MarketingEducation AI For Content: The Truth About Large Language Models (LLMs) in Marketing Read More Nov 6, 2023 Uncategorized Booyah Advertising Announces Acquisition of PPC Sidekick Read More