Why Should We Care About Creatives? Article By Booyah Advertising Jun 26, 2012 Chango invited Sarah Lockwood, Creative Group Director, to discuss the importance of creative in driving performance in display advertising and what makes a great creative. Check out her interview on Chango’s Blog. Share this article Related Articles Feb 2, 2023 Advertising TrendsContent Marketing Content Marketing 2023: Expert Predictions for Content Marketing Read More Jan 27, 2023 Booyah in the WildColoradoTravel Winter in Denver: How to Spend Chilly Season Without Skis Read More Jan 13, 2023 Advertising TrendsBranded Content/InfluencerEcommercePaid Social Experts Make Paid Social Predictions 2023 Read More