Content Marketing Manager

APPLY NOW

Content Marketing Manager

  • Denver, CO
  • Remote

About the Content Marketing Manager Role

Booyah Advertising is seeking a full-time experienced and communicative Content Marketing Manager to help ideate, communicate, generate, and amplify our clients’ content marketing initiatives. The Content Marketing Manager will oversee a wide variety of content including webpage, blog, long-form, and infographic content, among others, in a variety of industries. The Content Marketing Manager will be responsible for leading and executing content marketing initiatives and campaigns including working with clients’ internal teams, external content writers/vendors, and internal channels to ensure the strategy is seen through. This role requires a keen eye to identify target audiences, commitment to work with external vendors to create specific content for that audience, and fine-tuned project management skills  

Responsibilities:

  • Manage multiple Content Marketing campaigns for a variety of client accounts.  
  • Accountable for content marketing initiatives—from strategy development to content delivery—to drive results per the clients’ goals.  
  • Collaborates across channels (paid social, SEO, paid search, etc.) to deliver an effective content marketing strategy and editorial plan to meet the clients’ business objectives.  
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with a client’s brand voice, style and tone. 
  • When applicable, create social media posts as needed to amplify content.  
  • Create questionnaires to facilitate knowledge sharing with client’s company subject matter experts as needed. 
  • Prepare thorough writer briefs for on-site and off-site content and work with external writers to ensure that all content is aligned with client’s strategy and content preferences. 
  • Proofread and edit content as needed to ensure every piece of content is high quality. 
  • Incorporate client feedback into content. 
  • Adherence to Booyah’s content creation process and organization workflows for each client. 
  • Understand audience segmentation and how to target specific audiences with various types of content and be able to articulate the segmentation strategy effectively. 
  • Measurement and optimization of any initiatives will be required on a regular and ongoing basis. 
  • Executive presentations to clients on Booyah’s content marketing campaigns, strategy, and results will be required. 
  • Conducting periodic competitive content audits for pitches and ongoing strategy.  

Requirements:

  • BA/BS or equivalent working experience 
  • 3+ years’ experience creating content for the web and growing an organic audience 
  • Editorial mindset that seeks to understand what audiences consume and how to create it 
  • Copywriting and editing experience 
  • Ability to analyze and present content and organic performance to stakeholders 
  • Experience with Google Analytics and the top social channels 
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment while focusing on the delivery of results in the form of engagement, leads, and sales for our clients 
  • Willingness to adapt and motivation to learn the latest technology and strategies 

 Salary: $55,000 to $72,500
Wage differential is based on seniority, merit, education, training and experience. 

Who is Booyah Advertising?

Booyah is a full-service digital agency based in sunny Denver, CO. We partner with companies who believe in using digital to drive their business forward. Our services include digital advertising—paid search, paid social, media, Amazon—SEO, content marketing, and creative.  With real, straightforward relationships at the core of what we do, we manage over $100M in media each year for brands like Western Union, Living Proof, Dermalogica, Unilever, Dish, Stio, Aspen Skiing Company, and Shane Co.

We know great people are Booyah’s most valuable asset, so we’ve structured our agency as a truly people-first organization. Our teams are at the center of each decision we make, and you can expect transparency and support at every turn. We give our teams the tools to build fulfilling careers at work and the space to have fulfilling lives outside of it, too.

Our commitment to company culture has been recognized by Ad Age, Built In CO, The Denver Post, Outside, and Inc. Find out why people love working at Booyah and come experience it for yourself!

 

  • #1 on The Denver Post‘s Top Workplaces
  • #9 on Ad Age‘s Best Places to Work List
  • #10 on Outside‘s 50 Best Places to Work
  • Honoree on Inc.‘s Best Workplaces and Built In’s Best Places to Work Colorado

 

You’ll love Booyah if…

  • You’re eager to be part of a growing, motivated team (but with lots of fun and no ego)
  • You’re a hard worker who’s always looking for the next skill to learn or challenge to overcome
  • You value cultivating strong, supportive relationships—with colleagues, with clients, with industry partners
  • You believe your company should invest in your growth and development
  • You’re excited to have real impact on real client outcomes

We’re proud to offer great benefits, including…

  • Competitive salary
  • Quarterly Bonus based on Team Growth
  • Medical, dental, vision insurance with HSA and FSA options
  • 401(k) with company match
  • Unlimited PTO
  • Award-winning management training
  • Regular 360 feedback surveys and biannual performance evaluations
  • Quarterly team and all-agency events
  • 5-year anniversary trip
  • This field is for validation purposes and should be left unchanged.

[form_newsletter]