Digital Media Strategist

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Digital Media Strategist

  • Denver, CO
  • Remote

About the Digital Media Strategist Role

Booyah Advertising is seeking an experienced, detail-oriented, full-time Digital Media Strategist to participate in all aspects of executing high profile and complex clients’ display and paid social media campaigns. The role requires proficiency in display and paid social media buying across self-serve and managed service buys. Responsibilities include strategy, ongoing planning, implementation, monitoring, optimization, analysis and reporting. The person will be accountable for pulling together intelligent media recommendations for our diverse set of direct response and branding clients based on research, new beta opportunities and historical performance. This role requires a team player with strong interpersonal communication who’s comfortable cultivating relationships with both the client and the agency.

Responsibilities:

  • Responsible for the overall client communication and media strategy as well as timely delivery of reports & analysis
  • Accountable for executing strategies that exceed client goals and KPIs
  • Own the media planning process from start to finish for multiple clients, including research, RFP, selecting partners & negotiating rates, developing a media plan, building a media plan presentation outlining logic and rational behind all media decisions, overseeing campaign setup, launch, and optimization
  • Leverage and maintain strong relationships with partners, remain up to date on partners and their offerings
  • Ensure contracts are accurate, out clauses are set and billing is established
  • Budget management including approving and actualizing invoices, monitoring and forecasting media & creative fees, issuing contracts, documenting budget changes and maintaining the overall media plan document
  • Oversee and manage the Media Buyer and Coordinator; provide input on all projects, QA work, and give feedback in real time; provides effective performance feedback through 1:1s and quarterly reviews
  • Create timelines, internal and external to remain organized
  • Provides in-depth analysis of (bi)weekly Tableau reports and present to the client during bi-weekly calls
  • Step above and beyond to ensure clients are fully satisfied

Requirements

  • Minimum 3.5+ years of digital marketing experience in display or paid social (preferably both)
  • Advertising product knowledge (ad types, targeting, and tracking capabilities) on social media and display platforms
  • Campaign management experience on Facebook, YouTube, Display & Video 360, Sizmek, Amazon DSP
  • Advanced knowledge with Tableau specifically for manipulating large amounts of data and building dashboards
  • Proficient in Excel and PowerPoint
  • Up to speed on emerging digital industry trends in all of these areas is crucial for pitching new ideas to our internal or external teams
  • Experience with ad servers such as Google’s Campaign Manager
  • Familiar with different types of buying: prospecting and retargeting models
  • Familiar with different attribution models: last touch, rules-based, and data-driven
  • Experience presenting in front of clients (weekly calls, QBRs, pitches)
  • Experience working on DR and Branding campaigns of $1M+, and full understanding of metrics used to evaluate these types of campaigns
  • Experience building media plans including display and paid social media (identifying partners, RFPing, negotiating rates, managing budgets)
  • Leadership and delegation experience
  • Aptitude to quickly learn new software tools for monitoring and reporting
  • Excellent interpersonal skills, including strong written and verbal communication skills
  • A self-starter with strong multi-tasking skills and close attention to detail
  • Familiarity with all major partner ad platform interfaces and understanding of DSPs and DMPs
  • Social personality – comfortable with talking on the phone, emailing, and seeking answers to questions in a timely manner
  • Ambition and drive to produce great results for clients
  • Understanding of responsibilities and willingness/desire to go above and beyond given tasks
  • Ability to work under pressure
  • Accountability and pride in the work you produce
  • Academy for Ads certifications desired

 

Salary: $70,000 to $90,000 plus Quarterly Bonus based on Team Growth
Wage differential is based on seniority, merit, education, training and experience.

Who is Booyah Advertising?

Booyah is a full-service digital agency based in sunny Denver, CO. We partner with companies who believe in using digital to drive their business forward. Our services include digital advertising—paid search, paid social, media, Amazon—SEO, content marketing, and creative.  With real, straightforward relationships at the core of what we do, we manage over $100M in media each year for brands like Western Union, Living Proof, Dermalogica, Unilever, Dish, Stio, Aspen Skiing Company, and Shane Co.

We know great people are Booyah’s most valuable asset, so we’ve structured our agency as a truly people-first organization. Our teams are at the center of each decision we make, and you can expect transparency and support at every turn. We give our teams the tools to build fulfilling careers at work and the space to have fulfilling lives outside of it, too.

Our commitment to company culture has been recognized by The Denver Post, Outside, and Inc. Come experience it for yourself!

 

  • #1 on The Denver Post‘s Top Workplaces
  • #6 on Outside‘s 50 Best Places to Work
  • Honoree on Inc.‘s Best Workplaces

 

        

You’ll love Booyah if…

  • You’re eager to be part of a growing, motivated team (but with lots of fun and no ego)
  • You’re a hard worker who’s always looking for the next skill to learn or challenge to overcome
  • You value cultivating strong, supportive relationships—with colleagues, with clients, with industry partners
  • You believe your company should invest in your growth and development
  • You’re excited to have real impact on real client outcomes

We’re proud to offer great benefits, including…

  • Competitive salary
  • Quarterly Bonus based on Team Growth
  • Medical, dental, vision insurance with HSA and FSA options
  • 401(k) with company match
  • Unlimited PTO
  • Award-winning management training
  • Regular 360 feedback surveys and biannual performance evaluations
  • Quarterly team and all-agency events
  • 5-year anniversary trip