Charlie’s Soap cleans up: 138% market share increase on Instacart
The challenge Charlie’s Soap faced a crowded landscape with brick-and-mortar sales despite a strong online presence on Amazon. They needed to bridge the gap between digital…
YouTube Video Action drives 59.1% lift in branded keyword searches for Dermalogica
“We recommend running YouTube Video Action for awareness or consideration, keeping in mind that strong creative aligned to the target audience is crucial to success.” — Melissa McKay,…
Milani Cosmetics fuels lower-funnel conversions with YouTube campaign
“While YouTube is typically seen as an upper-funnel channel, this data indicates that YouTube is also effective at building brand and product consideration.” — Media Supervisor, Booyah…