The challenge
Charlie’s Soap faced a crowded landscape with brick-and-mortar sales despite a strong online presence on Amazon. They needed to bridge the gap between digital visibility and in-store purchases, Instacart provided a platform where they could take their digital expertise and translate it into in-store success.
The approach
Instacart offers brands multiple ad types, including search ads, display ads, and coupons. By leveraging these, brands, like Charlie’s Soap, can target specific audiences based on their shopping behavior, purchase history, and demographics. This allows for precise marketing efforts that drive awareness, consideration, and conversion while always being hyper-targeted to only the existing stores where Charlie’s Soap has distribution to ensure all media dollars only go to areas where customers can buy the product.
The results
3X Revenue growth
138% Increase in market share
65% Total purchases were new-to-brand
A significant portion of ad-driven sales came from shoppers who were new to the brand, indicating successful market penetration and customer acquisition. The brand’s sub-category market share of product sales in stores surged, reflecting their growing presence in the sector. Within just one year Charlie’s Soap saw a tripling of their revenue, demonstrating the effectiveness of the revamped Instacart advertising strategy.
Charlie’s Soap already had a presence on Instacart but aimed for a more measurable impact on in-store sales. We updated bids, targeting, and landing page content for existing campaigns and created new ones utilizing all of Instacart’s ad types and audiences. By layering tactics from awareness to conversion, we increased new-to-brand conversions and grew both attributed ad sales and total sales on Instacart.
This comprehensive approach and measurable results highlight how leveraging Instacart’s advertising capabilities significantly boosted both online and offline sales for Charlie’s Soap.
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Charlie’s Soap products can be found in major retailers across the United States including Whole Foods, Walmart, Kroger, and Amazon.com or online at charliesoap.com.
Booyah Advertising partners with brands—from startups to large enterprises—who believe in using digital to drive their business forward. Denver, CO, U.S.
