Stio increases their revenue by 71.9% by using Data Driven Attribution & Auction-Time Bidding

January 26, 2021

This case study was made in partnership with Google. Download the Google case study here


“In a very unique Holiday season, Booyah was able to leverage SA360’s powerful tools—enabling us to dynamically optimize campaigns and efficiently drive revenue at scale.”

—Noah Waterhouse, Stio’s President & CMO

The challenge

Stio was focused on driving increased sales volume, while maintaining strong ROAS performance during the Holiday season. As a growing brand with increasing demand, the challenge was to drive strong performance YoY while also achieving new levels of scale on search and shopping.

The approach

Booyah worked in close collaboration with their our Search Ads 360 and Google Ads teams to surface comprehensive opportunities to further elevate Stio’s performance heading into Holiday. By leveraging Google’s tools and setting up the campaign structures for maximum impact, we were able to enhance real-time optimization, decision making, and strategy for Stio to ensure an efficient Holiday season in one of the most unique online advertising years yet (due to the COVID-19 pandemic). Increased efficiency and an additional investment was needed in order to stay competitive: Booyah worked to deploy Search Ads 360 Auction-Time Bidding and complete the transition to Data Driven Attribution optimization on Google.

The results

71.9% – YoY Revenue (Account level)

11.5% – YoY ROAS for Shopping

112% – YoY Revenue for Shopping

As a result, Stio observed a 71.9% increase in revenue during Black Friday and Cyber Monday compared to the previous year. Additionally, by transitioning from standard PLAs to Smart Shopping, Stio’s shopping campaign revenue grew by 112%, and ROAS improved by 11.5%.



Stio was founded to inspire connection with the outdoors through beautiful, functional products infused with mountain soul. Jackson, WY, US •

Booyah Advertising partners with brands—from startups to large enterprises—who believe in using digital to drive their business forward. Denver, CO, US


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