Aspen Skiing Company Display

The Challenge

Aspen Skiing Company (ASC) – which operates four ski areas (Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk), including over 5,300 acres of terrain – sought out Booyah’s results-busting ways for paid search and retargeting at the launch of Winter 2013-14 season.

The Strategy

For ASC, we focused our considerable might into leveraging the momentum from the company’s branding efforts, closing sales – and keeping our new client smiling because it was so darn happy with its improved efficiency.

Our crackerjack team finds that most destination clients experience tracking issues and ASC was no exception. This was our biggest hurdle but, in true Booyah style, we cleared it. Triumphantly.  We discovered ASC had two conversion paths, and one of them repeatedly broke tracking code during system updates. Booyah’s rigorous QA process helped ASC to catch the tracking loss quickly and get tracking back in place fast.

The Results

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Of course we delivered—we’re Booyah. Based on our recommendations, ASC switched booking engines, and we assisted with testing throughout the set-up process. Now, even if their old system throws a curve ball (which it sometimes does), Aspen Skiing Company enjoys consistent tracking and campaigns that hum along and (most importantly) deliver astounding numbers. And, of course, they enjoy being part of Booyah!

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