Recent Blogs
Master PPC Testing: Here’s How To Design a Paid Search Test for Statistically Significant Results
Anyone managing even one paid search account knows that testing is crucial to ongoing account success, but getting a test approved is difficult. But, if you can set proper expectations about the outcome of a PPC test and then achieve your desired results, you’ll find that receiving approval for future tests will come more easily. ...
5 Post-Covid Marketing Considerations for Success in 2021
Consumer behavior transformed in 2020 because of the COVID-19 pandemic. Some brands responded to these changes by coming up with exciting and new ways to reach consumers, while others struggled to keep up. If brands want to be competitive in this new playing field, they’ll need to rethink the ways they advertise and communicate to...
TikTok Marketing Strategy: 5 Ways to Sell Your Brand Online
TikTok is one of the fastest-growing social media platforms. Over the last few years, it’s gone from being relatively unknown to commanding a massive global presence, today with over 100 million active users in the U.S. alone — this makes it a fantastic tool for marketers. The app’s simple premise of allowing users to share...
Performing SEO Analysis? Make Sure to Check for These Errors
An SEO analysis can be an incredibly powerful tool for marketing and growing your business. If done right, it can uncover traffic-driving keywords, shed light on your competitors, expose technical site issues, identify quality backlinks, and much more. However, the process of doing your own SEO analysis is daunting, and many marketers have no idea...
5 Amazon SEO Tips to Boost Sales
Amazon is an incredibly powerful platform for selling your products. It’s comfortably the most popular e-commerce marketplace in the U.S., with more than 197 million monthly visitors. If you want to get your product in front of an enormous audience, Amazon is the place to do it. However, tons of other brands are doing the...
6 Mistakes to Avoid When Writing an Agency RFP
The quality of a Request for Proposal (RFP) can make all the difference between a successful agency partnership and a disastrous relationship. A solid RFP can help you navigate the process of selecting an agency, ensuring you achieve your marketing goals and grow your business. The RFP writing process can be time-consuming and arduous, but...
Data-Driven Marketing: All Your Questions, Answered
Each year data comes increasingly to the forefront of business decision making, so it comes as no surprise that we continue to hear the term ‘data-driven marketing’ surface in conversations among savvy marketers. Building a data-driven team can no doubt give your business a leg up in not only driving strong results, but also doing it in an...
6 Amazon Advertising Strategies That Will Outsmart the Competition
Amazon is the world’s leading online retailer, with no signs of slowing down any time soon. In 2021, Amazon’s share of the U.S. e-commerce market is predicted to be 50%. While that means a lot of competition on Amazon, it also means a lot of potential for visibility and revenue for Amazon sellers. However, without...
Marketing Analytics: Everything You Need To Know
Measure, Analyze, and Optimize Your Data To drive a successful marketing strategy, you need to be equipped with the right set of measurement tools. Fortunately, with marketing analytics at your disposal, you can accurately gauge the success of your campaigns and make data-driven decisions. From types of metrics to suggested tools, this guide will provide...
Remember These Top-of-the-Funnel Marketing Metrics to Prove ROI
The marketing funnel routes a customer’s journey from the moment they learn about a business to when they become a paying customer. There is no universally accepted path down the marketing funnel, but most marketers use the top of the funnel to focus on brand awareness to attract their target audience, the middle of the...
4 Tips for Using Audience Segmentation to Improve Your Marketing ROI
You’ve spent countless hours and put substantial investment behind truly understanding who your target audience is. You feel like you know them so well you could be their friend… grab a drink perhaps? But now what — how can your audience get to know you just as well? By focusing your audience strategy on personalization, your target consumer will finally get that chance, and your brand will benefit through improved return on...
SEO Keyword Research: Are You Doing It All Wrong?
SEO has evolved significantly in recent years. So much so that the fundamentals of keyword research have changed from a simplistic 3-step process to a more in-depth research process. Things like keyword search volume and competitor ranking data have always been valuable parts of keyword research, but, as times have changed, so have the essentials of the keyword research process. ...