Recent Blogs
How To Use Local Video Marketing in Denver
The momentum towards video content has been steadily building throughout the past decade, and there is no sign of slowing down. Video content offers your brand an effective way to engage with your audience, demonstrate your services, and easily share your brand across all platforms. One secret to video marketing that’s rarely exploited? Thinking small....
The eCommerce Holiday Readiness Playbook
With just the swift click of a “Buy Now” button, holiday shopping has transformed into an incredibly easy and effortlessly streamlined experience. Each year, more and more consumers are transitioning towards eCommerce-driven holiday shopping. In 2019, Cyber Monday became the biggest online shopping day in U.S. history, with record sales reaching nearly 10 billion dollars....
Content Strategy Framework: 5 Steps To Creating Impactful Content
Having a thoughtful and consistent output of content will help you succeed with content marketing. However, these types of efforts are unsustainable without a framework that lets you create high-quality content at scale. Content is a long-term strategy, and a content strategy framework will ensure your content marketing efforts can continue driving results for years....
Video Marketing Tips: 6 Ways To Make Your Campaign Stand Out
Have you been debating whether or not to add video into your marketing strategy? Well, now is the time. Since 2018, marketing trends have transitioned from written and photo-based content to engaging and captivating video content. The demand is there. More than 50% of consumers want to see videos from brands over traditional photos or...
The Ultimate 2022 Online Marketplace List
In 2020, eCommerce retail accounted for over 4 trillion dollars in sales. While the pandemic gave these sites a boost because of safety protocols surrounding in-person shopping, there is no doubt that online marketplaces will continue to have a massive stake in the global economy. And while 2021 has occupied an odd liminal space between...
5 Tips To Creating a Successful YouTube Video Ad Campaign
YouTube is one of the most promising platforms for advertising for a number of reasons. Its enormous user base of 2.3 billion is reason enough to consider the site a goldmine for marketers and brands. Video ads are also extremely effective — video ads generate 1200% more shares than text and image content. Video ads...
A First-Hand History of Colorado Pack Burro Races
Colorado is a unique place, home to many strange and interesting phenomena. One activity that embodies Colorado perfectly is the esoteric — and extremely fun — sport of pack burro racing, where contestants race to lead donkeys (burros), loaded with mining gear, through the mountains. Burro racing is fascinating to me. It’s derived from Colorado’s...
Booyah Ranked in Top 20 Marketing Agencies in Denver
It’s no secret that we love our local clients at Booyah. After all, Denver is our home and people are our pride. Our teams use data to provide a big-agency experience with a signature Rocky Mountain flair and none of the ego. The Denver-based team at Booyah knows what makes Colorado special, and we put...
4 of the Best Media Advertising Examples in 2021 (So Far)
Lindsay Rinner
August 12, 2021
The COVID-19 pandemic certainly brought marketers a plethora of new advertisement narratives. Along with the ‘we’re in this together’ messaging, fashion brands turned to producing trendy face masks, health companies advocated the significance of washing your hands, and transportation businesses preached the importance of wearing a mask while using their services. Now that we’re seemingly...
Instacart Advertising: Here’s Everything You Need To Know
The stay-at-home order put into place during 2020 helped Instacart’s business flourish. In fact, in the past year alone, Instacart saw a 500% increase in order volume. With Instacart’s business booming and no signs of slowing down, marketers need to take advantage of this exponential growth by advertising on Instacart to drive sales in their...
Amazon Product Title Optimization 101: How To Optimize Your Amazon Product Title
Let’s start with a fact: 95% of Amazon product listings are set up incorrectly. That means the majority of businesses and advertisers on Amazon are listing products with a title that is not designed to drive results efficiently. Optimized Amazon product titles are clearly getting overlooked, despite how crucial they are to a product’s success. ...
Booyah Advertising among the Leading Advertising & Marketing Agencies in Colorado in 2021
At Booyah, we’re proud of our long history in digital marketing (remember Ask Jeeves? We do!). But our old-school knowledge doesn’t hold us back: we’re always first in line to test and master new tools, channels, and approaches. Our holistic digital knowledge allows us to drive growth for businesses of any size and industry. Tools...
