Content Marketing 2023: Expert Predictions for Content Marketing
February 2, 2023
Content Marketing Predictions 2023 One month in and already 2023 has brought some unexpected surprises for content marketers. Artificial intelligence has made a loud debut on the scene with OpenAI’s new chatGPT product. But regardless of all the viral content or Ryan Reynolds using it for commercials, how will this impact the world of content?...
Winter in Denver: How to Spend Chilly Season Without Skis
January 27, 2023
How to Spend Winter in Denver Colorado has a reputation. We have the best powder for skiing and snowboarding in the country. And we agree–shade intentionally thrown your way Utah and Idaho. Heck, ask some of the non-natives at Booyah what brought them to Colorado and we bet around 50% of them are going to...
Experts Make Paid Social Predictions 2023
January 13, 2023
Paid Social Predictions 2023 From Booyah Experts Social media for a time seemed to be one of the few consistent channels in the marketing realm. There were a couple of top dogs, and you catered to them. However, over the last couple of years, things have shifted. Tik Tok and advertising on Tik Tok has...
SEO Web Design: How Design Impacts Ranking
January 4, 2023
SEO Web Design: How it Impacts Ranking It is essential to get SEO web design right for your site to stand a chance of ranking on Google and other search engines. In order to convince Google that your page is the one its users want to see, factors like accessibility and navigability need to be...
Paid Search Predictions 2023
January 3, 2023
Our Experts’ 2023 Predictions for Paid Search Welcome to the year 2023! As we begin unrolling our new year strategies for our partners, Booyah decided to turn to our experts to look at what the Paid Search landscape may look like over the next 12 months. Whether it’s making sure our clients get the most...
How to Interpret and Act Upon the Google Helpful Content Update
December 22, 2022
Interpreting the Google Helpful Content Update For years, Google has pushed brands to provide “useful content,” but sometimes it takes an algorithm update to force brands into action. On August 25, 2022, the search engine gave those brands a firm push via the Google helpful content update, rejigging its ranking system to reward websites publishing...
Marketplace Predictions 2023: Our Experts Drop Their Opinions
Marketplace Predictions 2023 Believe it or not, 2023 is right around the corner. A New Year for your brand to set resolutions for world peace, but also to reset sales and revenue goals. And if we’re talking about selling products online, then we have to take a look at Amazon and other seller marketplaces. To...
OTT vs CTV Advertising: How Big of a Difference is There?
December 15, 2022
OTT vs CTV Advertising: How Big of a Difference is There? Since the 1940s, television commercials have been one of the most effective ways for companies to advertise their products and services. But the rise of high-speed internet has changed the way we consume video, as well as the types of ads we see. Recent...
SEO Predictions 2023: The Experts Weigh In
December 7, 2022
SEO Predictions 2023 As the new year approaches, Booyah once again looked inward as a means to anticipate the coming trends, changes, and strategies that will shape the year 2023. We decided to survey our experts to see exactly what our clients and readers should keep their eyes open for. Perhaps no team is more...
Inventory Overflow: Marketing Strategies to Move Extra Product
Inventory Overflow: Marketing Strategies to Move Extra Product Inventory overflow can be cripplingly expensive. Not only will you incur storage costs quickly, but excess inventory can hamper your ability to resupply with more in-demand items. Depending on your industry, it can also damage your brand reputation when consumers see products go unsold for long periods...
Inflation and Consumer Spending: What Your Business Needs to Know
November 22, 2022
Inflation and Consumer Spending: What Your Business Needs to Know The movement towards a recession is being felt around the world, and while you’ve likely had many conversations with friends about rising prices in the supermarket, you may not be as aware of how inflation impacts your customers and business. As of June 2022, the...
Black Friday Checklist: Marketers, Buckle Up for Craziness
November 16, 2022
Black Friday Checklist: Marketers, Buckle Up for Craziness Black Friday and Cyber Monday might not be the most traditional of holidays, but the post-Thanksgiving rush is the best time of the year for marketers to drive sales. While Black Friday started as a brick-and-mortar shopping event, Cyber Monday has become the e-commerce equivalent, with strong...