Recent Blogs
Dot Com Vs Marketplace: What’s the Difference?
Dot Com vs Marketplace In the online business space, where and how you sell your product is just as important as the product itself. There’s a lot of noise to cut through, and when you do differentiate yourself, you have to make sure that you’re speaking to the right people and that you have something...
Google Performance Max Campaigns: Should You Use Them?
Should You Use Google Performance Max Campaigns In November 2021, Google rolled out Performance Max campaigns to advertisers across the globe. Although these new campaigns pose exciting opportunities for marketers, many still don’t understand their benefits. If you fall into this group we’ve got you covered. By looking at some of the pros and cons...
The 7 Best LinkedIn Ad Examples in 2022
7 Best LinkedIn Ad Examples Let’s get down to business. LinkedIn business that is. The online platform for professionals has more than 800 million members, across 200 countries around the world—that’s more users than Twitter. But LinkedIn isn’t just a place to share promotions and a digital version of your resume, it’s a hub of...
A Guide to Responsible Marketing Data Collection
What is marketing data collection? Some significant changes are occurring in the internet and marketing landscape in 2023. As large tech companies move to ban third-party cookies, brands and marketing teams are responsible for creating marketing data collection strategies for the future. Let’s take a detailed look at what the future holds for responsible data...
Booyah’s Alex Namatevs In Medium’s Authority Magazine
Our VP Alex Namatevs was recently featured in an interview for Authority Magazine! We love seeing our team contribute to the marketing world at large and share some of their expert knowledge. Congrats to Alex for some well-deserved recognition and congrats to us for having a rockstar like Alex on our team! To read Alex’s...
Colorado Day: What is It and What To Do
Colorado Day 2022 It’s pretty fitting that Colorado day is celebrated in the summer because let’s face it—Coloradoans love being outside. The season or day doesn’t really seem to stop us, but celebrating Colorado Day on August 1 is just another excuse to get outside and indulge in the natural beauty that our—sorry native Coloradoans...
What is Programmatic Advertising? Booyah’s Guide to Programmatic
Programmatic Advertising Guide: Everything You Need To Know Programmatic advertising is one of the fastest-growing marketing disciplines worldwide, and it’s showing no signs of slowing down. Reports from Statistica estimate that programmatic advertising accounted for nearly 90% of digital display ad spending last year. From social media to YouTube, connected television (CTV), and more, this...
TikTok Metrics: The Most Important Metrics You Need To Know
Whatever content you’re looking for, TikTok has become the virtual space to discover it. It was the most downloaded app in 2021 with 656 million downloads, and its popularity continues to grow. Recent data suggests the app gains eight new users every second. If you’re a brand that wants to market to a younger audience,...
What is an Ultramarathon? And Why I Ran One
Ultramarathon Running I hear a lot of people talk about the meditative aspect of running, some call it a high, others peace. I agree to a certain distance. But when you know the 26.2-mile marker is coming up in a race, an official marathon, that inner peace…it goes out the window. During a race like...
What’s the Average Pinterest CPM?
Whether you’re looking for crockpot recipes or nursery decor ideas, Pinterest has become the go-to social media platform for inspiration. In fact, 86% of millennials use Pinterest to plan for life’s special moments. Although it may not be the first platform to come to mind when thinking about social media marketing, it’s a great option...
Teams Learn How To Work Better Together During DiSCovery Day
Last month Booyah gathered for DiSCovery Day, a professional development workshop and culture day. Tara Powers, VP of Talent Development, spearheaded the event. She explains, “DiSCovery Day was an opportunity to integrate team members who have been remote, newly hired, or just joined the team through an acquisition.” DiSCovery Day was inspired by the DiSC...
What Is Instagram Promotion? How To Get Started Boosting in 2022
Instagram is one of the world’s most popular social media platforms with over 1 billion monthly users. From cute dog photos to engaging video stories, this visual platform grabs and retains user attention. In fact, Gen Z spends an average of 53 minutes a day scrolling through the endless feed. So, why should your company...
