Recent Blogs
Marketing Analytics: Everything You Need To Know
Measure, Analyze, and Optimize Your Data To drive a successful marketing strategy, you need to be equipped with the right set of measurement tools. Fortunately, with marketing analytics at your disposal, you can accurately gauge the success of your campaigns and make data-driven decisions. From types of metrics to suggested tools, this guide will provide...
Remember These Top-of-the-Funnel Marketing Metrics to Prove ROI
The marketing funnel routes a customer’s journey from the moment they learn about a business to when they become a paying customer. There is no universally accepted path down the marketing funnel, but most marketers use the top of the funnel to focus on brand awareness to attract their target audience, the middle of the...
4 Tips for Using Audience Segmentation to Improve Your Marketing ROI
You’ve spent countless hours and put substantial investment behind truly understanding who your target audience is. You feel like you know them so well you could be their friend… grab a drink perhaps? But now what — how can your audience get to know you just as well? By focusing your audience strategy on personalization, your target consumer will finally get that chance, and your brand will benefit through improved return on...
SEO Keyword Research: Are You Doing It All Wrong?
SEO has evolved significantly in recent years. So much so that the fundamentals of keyword research have changed from a simplistic 3-step process to a more in-depth research process. Things like keyword search volume and competitor ranking data have always been valuable parts of keyword research, but, as times have changed, so have the essentials of the keyword research process. ...
The 1 Paid Search Marketing & Analytics Tool You Need to Use First (Plus 4 Other Helpful Tools)
As a paid search expert, it has always been my job to leverage marketing and analytics tools and platforms to get the most out of my clients’ campaigns. While there are many great tools available aimed at simplifying and optimizing your Google search campaigns, there is one primary and original tool you need leverage first: Google Ads. In my past position as an Associate Search Manager through to...
Tips to Maximize Your Paid Search Keyword Research
When it comes to PPC keyword research the best advice I can give is this: think like the user. Think about how you search for answers to problems in your everyday life and try to replicate those searches in your keyword list. Keyword research is the foundation for all PPC activities. It allows you to understand a couple extremely important aspects of your...
How the Recent Internet Privacy Legislation Affects Digital Marketing
The recent passage of a House of Representatives Resolution pulls back an FCC rule mandating Internet Service Providers (ISPs) to get consumer permission before sharing or selling personal browsing data. This has caused a lot of headlines. In the bigger picture, it is a blow to consumer privacy advocates and consumers themselves. But what does it...
Case Study: How to Scale Social Advertising
Some time ago, we began to help a women’s athletic apparel retailer take the next step in business success. As we entered a busy holiday shopping season, our goal was to help build their customer base by scaling and managing a variety of social media ads appearing dynamically. Even more challenging, we hoped to do...
8 Things You Would Totally do in Denver (if you Knew Existed)
Whether you’re visiting Denver for the first time, fiftieth time, or recently moved here, here are eight not-to-be-missed rad things to check out while you’re playing in the Mile High City. The only shame? Not many people know these great things exist. Don’t worry; we can change that. Read on. Sweet Tooth Tour Sweet, like...
Landing Page Tips for Selling Services
According to metrics from Word Steam, the average conversion rate for users visiting a landing page after clicking on a PPC ad is around 2.35 percent. However, the top ten landing pages that pull in the most conversions see a rate of 11.45 percent. Now that we’re well into 2017, it’s more important than ever...
Don’t Be a Jerk – Why You Shouldn’t Bid on Competitor Keywords
Have you ever observed your niece and nephews on the playground or while you babysat for the neighbors? “Play nice,” may have come out of your mouth more than once, along with “say please and thank you,” and “take turns.” Character lessons taught at the kindergarten level may begin to escape adults during high-stakes financial...
Holiday Shopping 2016: More Mobile Than Ever
If you’re heading into the holiday season with a half-hearted mobile arm of your business, then you just might be missing out on the future of client interaction. The entire world is slowly heading toward a mobile experience, so it’ll be up to you to make sure that your company stays competitive while your customers...