Recent Blogs
Amazon Product Title Optimization 101: How To Optimize Your Amazon Product Title
Let’s start with a fact: 95% of Amazon product listings are set up incorrectly. That means the majority of businesses and advertisers on Amazon are listing products with a title that is not designed to drive results efficiently. Optimized Amazon product titles are clearly getting overlooked, despite how crucial they are to a product’s success. ...
Booyah Advertising among the Leading Advertising & Marketing Agencies in Colorado in 2021
At Booyah, we’re proud of our long history in digital marketing (remember Ask Jeeves? We do!). But our old-school knowledge doesn’t hold us back: we’re always first in line to test and master new tools, channels, and approaches. Our holistic digital knowledge allows us to drive growth for businesses of any size and industry. Tools...
Agency Types Explained
These Are the Different Types of Agencies That Will Achieve Your Marketing Goals When searching for an advertising agency to work with, it’s easy to feel confused or overwhelmed by options. There are many agency types available, each addressing different goals and wielding different capabilities. However, these agency categories can sometimes overlap or seem the...
Here are All the Pinterest Ad Specs You Need to Know
Pinterest is a powerful social media platform with approximately 478 million active users each month. Because of this, it’s an excellent avenue for companies hoping to expand their paid social media campaigns. Thanks to a rising number of people using Pinterest for product discovery, the platform has greatly improved its advertising capabilities. To unlock the...
What Is Scenario Planning? Your Questions, Answered
If the past year has taught businesses and marketers anything, it’s the importance of having a plan in place for unexpected circumstances. But, how can we plan for the future when it’s at such a high degree of uncertainty? Scenario planning provides a solution by considering future changes to the business environment in order to...
How to Master Brand Voice Across All Channels (With Examples!)
Regardless of the size or industry of your business, one thing is for certain — brand voice is arguably one of the most essential elements in establishing your brand and marketing strategy. In fact, a Sprout Social study found that 33% of consumers say a distinct personality is what makes a brand’s social media appealing....
4 Ways to Prepare for Amazon Prime Day
In 2019, Amazon’s 48-hour sales numbers for Prime Day crossed $7 billion, up 71% from the previous year. And, despite 2020’s Prime Day being delayed until October, merchants still saw success with a record-breaking $10.4 billion worth of goods sold. Since 2015, Amazon has celebrated this annual event in honor of its site launch in...
How to Hire an Advertising Agency (the Right Way)
Every marketing agency is different, and it’s important to find one that fits your business well and can address your unique challenges. However, with over 13,000 marketing agencies offering services in the U.S. alone, choosing the right one can be a tough decision to make. And, ending up with the wrong agency can cost you...
6 of the Best Types of Media Advertising To Grow Your Brand in 2021
Media advertising is an engaging ad format that works to increase peoples’ consideration of a specific brand during the exploration and evaluation stage of the consumer journey. Businesses use media ads to support their company’s value proposition, drive new sales, and grow their market share. There are so many types of media ads to consider,...
Master PPC Testing: Here’s How To Design a Paid Search Test for Statistically Significant Results
Anyone managing even one paid search account knows that testing is crucial to ongoing account success, but getting a test approved is difficult. But, if you can set proper expectations about the outcome of a PPC test and then achieve your desired results, you’ll find that receiving approval for future tests will come more easily. ...
5 Post-Covid Marketing Considerations for Success in 2021
Consumer behavior transformed in 2020 because of the COVID-19 pandemic. Some brands responded to these changes by coming up with exciting and new ways to reach consumers, while others struggled to keep up. If brands want to be competitive in this new playing field, they’ll need to rethink the ways they advertise and communicate to...
TikTok Marketing Strategy: 5 Ways to Sell Your Brand Online
TikTok is one of the fastest-growing social media platforms. Over the last few years, it’s gone from being relatively unknown to commanding a massive global presence, today with over 100 million active users in the U.S. alone — this makes it a fantastic tool for marketers. The app’s simple premise of allowing users to share...