Recent Blogs
Winning with Evidence-Based Marketing
If you think you know your consumer, think again. According to a HubSpot survey, only 42% of marketers are aware of their audience’s basic demographic information, such as name, gender, and location. When it comes to the online communities where their target audience spends time, only 31% knew where to find them. And a mere...
The TikTok Ban Decision: What Every Marketer Needs to Know
The day of reckoning for one of America’s top social media platforms has come. As of Jan. 10, it appears the Supreme Court will issue an order to uphold the law that would ban the platform unless it is sold by the Chinese parent company DanceByte. Our media experts answer your most pressing questions below: ...
AI For Content: The Truth About Large Language Models (LLMs) in Marketing
AI For Content: The Truth About Large Language Models (LLMs) in Marketing Here’s the problem: AI for content is commoditized. It’s hyped, it’s packaged, it’s sold as a miracle that will solve the chronic understaffing that has plagued this practice since its inception. It will not. How do I know? I’ve been testing, re-testing, honing...
Booyah Advertising Announces Acquisition of PPC Sidekick
Booyah Advertising Announces Second Strategic Acquisition: PPC Sidekick Booyah Advertising, a leading digital advertising firm headquartered in Denver, is pleased to announce its second strategic acquisition in the past two years. Booyah Advertising has acquired PPC Sidekick, a top-tier white label media buying agency based in San Diego, CA. This move underscores Booyah Advertising’s commitment...
Why You Should Use Creative Designed Specifically for Reels
TLDR: Once thought of as a TikTok imitator, Meta’s Reels has become Instagram’s fastest growing feature. The reason for Reels’ success is simple: users like it. This straightforward fact has seen Meta’s algorithm reward pages that use it effectively. Hence Reels is a powerful tool for advertisers looking to reach new audiences and drive performance. However,...
Content Marketing 2023: Expert Predictions for Content Marketing
Content Marketing Predictions 2023 One month in and already 2023 has brought some unexpected surprises for content marketers. Artificial intelligence has made a loud debut on the scene with OpenAI’s new chatGPT product. But regardless of all the viral content or Ryan Reynolds using it for commercials, how will this impact the world of content?...
Winter in Denver: How to Spend Chilly Season Without Skis
How to Spend Winter in Denver Colorado has a reputation. We have the best powder for skiing and snowboarding in the country. And we agree–shade intentionally thrown your way Utah and Idaho. Heck, ask some of the non-natives at Booyah what brought them to Colorado and we bet around 50% of them are going to...
Experts Make Paid Social Predictions 2023
Booyah Advertising
January 13, 2023
Paid Social Predictions 2023 From Booyah Experts Social media for a time seemed to be one of the few consistent channels in the marketing realm. There were a couple of top dogs, and you catered to them. However, over the last couple of years, things have shifted. Tik Tok and advertising on Tik Tok has...
SEO Web Design: How Design Impacts Ranking
SEO Web Design: How it Impacts Ranking It is essential to get SEO web design right for your site to stand a chance of ranking on Google and other search engines. In order to convince Google that your page is the one its users want to see, factors like accessibility and navigability need to be...
Paid Search Predictions 2023
Our Experts’ 2023 Predictions for Paid Search Welcome to the year 2023! As we begin unrolling our new year strategies for our partners, Booyah decided to turn to our experts to look at what the Paid Search landscape may look like over the next 12 months. Whether it’s making sure our clients get the most...
How to Interpret and Act Upon the Google Helpful Content Update
Interpreting the Google Helpful Content Update For years, Google has pushed brands to provide “useful content,” but sometimes it takes an algorithm update to force brands into action. On August 25, 2022, the search engine gave those brands a firm push via the Google helpful content update, rejigging its ranking system to reward websites publishing...
Marketplace Predictions 2023: Our Experts Drop Their Opinions
Marketplace Predictions 2023 Believe it or not, 2023 is right around the corner. A New Year for your brand to set resolutions for world peace, but also to reset sales and revenue goals. And if we’re talking about selling products online, then we have to take a look at Amazon and other seller marketplaces. To...
