Recent Blogs
4 Tips for Using Audience Segmentation to Improve Your Marketing ROI
You’ve spent countless hours and put substantial investment behind truly understanding who your target audience is. You feel like you know them so well you could be their friend… grab a drink perhaps? But now what — how can your audience get to know you just as well? By focusing your audience strategy on personalization, your target consumer will finally get that chance, and your brand will benefit through improved return on...
SEO Keyword Research: Are You Doing It All Wrong?
SEO has evolved significantly in recent years. So much so that the fundamentals of keyword research have changed from a simplistic 3-step process to a more in-depth research process. Things like keyword search volume and competitor ranking data have always been valuable parts of keyword research, but, as times have changed, so have the essentials of the keyword research process. ...
The 1 Paid Search Marketing & Analytics Tool You Need to Use First (Plus 4 Other Helpful Tools)
As a paid search expert, it has always been my job to leverage marketing and analytics tools and platforms to get the most out of my clients’ campaigns. While there are many great tools available aimed at simplifying and optimizing your Google search campaigns, there is one primary and original tool you need leverage first: Google Ads. In my past position as an Associate Search Manager through to...
Tips to Maximize Your Paid Search Keyword Research
When it comes to PPC keyword research the best advice I can give is this: think like the user. Think about how you search for answers to problems in your everyday life and try to replicate those searches in your keyword list. Keyword research is the foundation for all PPC activities. It allows you to understand a couple extremely important aspects of your...
Use These Marketing Analytics Techniques to Level Up Your Team
If data is wind energy, then marketing analytics is the turbine used to harness its power. While spend in marketing analytics continues to rise, many digital marketers struggle to use marketing analytics correctly. Despite reports of expected growth to exceed 10% of a marketer’s budget in the next few years, 40% of marketers claim to...
Key Marketing ROI Metrics to Prove Value
As a digital marketer, you’ve likely experienced the challenges that come with determining return on investment (ROI) for your marketing campaigns. From quantifying the impact of your display advertising efforts to knowing where your most valuable website traffic is coming from, it can feel impossible to attribute success or adopt new strategies without the right...
PRC’s New Manager Bootcamp Wins Excellence Award
This press release was originally published via https://www.24-7pressrelease.com/press-release/475804/prcs-new-manager-bootcamp-wins-excellence-award. Impressive 22:1 ROI with Booyah Advertising Drove National Award Recognition DENVER, CO, September 18, 2020 /24-7PressRelease/ — Powers Resource Center (PRC), a Boulder-based employee engagement, talent development and leadership training company, is proud to announce that its highly successful New Manager Bootcamp Program is being recognized with a 2020...
Ad Fatigue: What It Is and 4 Ways to Avoid It
By: Melissa McKay, Director of Display It’s a safe bet that your target audience experienced ad fatigue from your campaigns at one time or another. It’s even more likely that you didn’t notice when it happened. That’s because ad fatigue is easy to overlook when you’re pulling so many other levers to optimize ROI. But ad fatigue can impact your ROI more than any optimization...
Travel & Tourism: Post-COVID-19 Advertising Relaunch Strategy
By: Melissa McKay, Director of Display As it stands today, COVID-19 is here to stay for a while even as states begin their own phased reopenings. If you have read our past Travel & Tourism posts then you got a taste of what it takes to adapt your advertising efforts during COVID-19. But what will media plans look like post–COVID-19 for the Travel & Tourism vertical? What marketing strategy phases can you prepare now to...
Booyah’s Anti-Racism Commitment
Black Lives Matter. We are moved and inspired by those answering the call to be better and to do more in fighting for justice and equality. We will practice the principles of anti-racism in our workplace and beyond. We make the following commitments: Action. We will invest our time, money, and other resources to support the...
Travel & Tourism Series: Four Marketing Considerations to Make during COVID-19
By: Kaitlin Williams, Account Director Part II of our Travel and Tourism series, below, explores how to market during COVID-19. Investing in Organic Channels Once COVID-19 hit and lockdown measures were implemented, most travel and tourism organizations stopped advertising. Instead, many shifted their focus to unpaid channels, especially organic. As soon as the World Health...
Travel & Tourism Series: How Consumer Travel Has Changed Due to COVID-19
By: Kaitlin Williams, Account Director COVID-19 has upended the Travel & Tourism industry. Most people are cancelling trips and avoiding travel for the foreseeable future. Over the course of a seven-part series, we’ll dive into the intricacies of Travel & Tourism marketing to help brands navigate the current highly complex landscape. Part I, below, explores the COVID-19 consumer trends currently impacting this industry. Trend #1: Cancellations are slowing The Travel sector hit...