Campaigns That Put the “You” in User
Building winning campaigns is at the core of our media expertise.
Understanding the intricacies of your business is the foundation of strategic planning. Through a hypothesis-based approach and plenty of research, we envision ourselves in the shoes of the consumer to compile a list of mediums, tactics, and messaging that will have the greatest impact. Execution rolls out from there. Expect basic and advanced optimizations, brand safety, diligent QA, and more. Then receive the benefits from regular communication and shared insights.
Booyah’s Media Advertising Services
Choose different services and platforms to automate the ad buying process and dynamically target the ideal audience.
Google Display Ads
Serve ads to users across more than 2 million websites and apps as part of the Google Display Network.
Advertising material that is seamlessly integrated into the media format where it appears.
Ads that appear within or alongside video content, like YouTube or streaming services.
Podcasts are phenomenally popular, and digital audio ads can target captive podcast listeners, or audiences of other audio-only media.
Paid Email Advertising
With services like Gmail Sponsored Promotions, advertisers can place targeted ads in email inboxes.
Digital Out of Home (DOOH)
An emerging advertising opportunity involving targeted displays on digital screens in public spaces (bus stops, airports, etc.).
Booyah’s Media Advertising Capabilities at a Glance
We’re as comfortable executing self-serve campaigns as we are directing vendor-managed initiatives. In either case, we’re the ones guiding the strategy and execution, not another department like at many agencies.
We’re experts in the best platforms available to agencies, yet we remain partner agnostic.
Our two least favorite words: “all done.” Even when something works, we don’t settle. We’re always improving and making optimizations that move the needle and stretch your investment.
Booyah’s Media Philosophy
Booyah’s media teams watch your campaign like it’s their favorite movie. Every day, we’re reviewing campaign performance and uncovering ways to do better. We love the challenge that comes with the ever-changing media advertising landscape, and we work hard to stay up to date with the latest developments in the field. Bid testing, flighting adjustments, ad type experiments, and more. We monitor everything to give your target audience the best user experience possible.
When you partner with Booyah, you speak directly to the folks who know your media best. Our media and social teams work in lockstep with our search, Amazon, and organic teams, continually collaborating on how to improve performance across your entire digital strategy, not just media. We know what’s the best mix for our clients and coordinate with every team to make the greatest impact.
Our teams are masters at top-of-the-funnel activation and bottom-of-the-funnel conversions. Build brand awareness while seeing incremental purchase lift. By serving the right message at the right time across the full marketing funnel and ensuring every loop is closed, we meet and exceed expectations. This is ROI you can count on.
Integrated Digital Marketing Services
Integrate your media advertising efforts with our other digital marketing services.