Strategies that Reach Audiences
Building holistic, integrated campaigns is at the core of our media planning approach.
Understanding the intricacies of your business is the foundation of strategic planning. Through a hypothesis-based approach and plenty of research, we envision ourselves in the shoes of the consumer to compile a list of mediums, tactics, and messaging that will have the greatest impact. Execution rolls out from there. Expect advanced industry and competitive research, historical data analysis, and a media mix that capitalizes on cost-effective, highly visible placements.
Booyah’s Media Planning Services
At the onset of your campaign, we’ll work with you and your team to identify the best multichannel media mix, accounting for factors like your industry, competitive set, budget, and more.
From programmatic ads to digital out of home, we know how to reach your audience and, better yet, how to communicate with them.
Connected TV (CTV)
Ads that appear within or alongside video content on some of the most powerful digital TV platforms out there, including the smart TVs in your customers’ living rooms.
Digital Out-of-Home (DOOH)
An emerging advertising opportunity involving targeted displays on digital screens in public spaces (bus stops, airports, etc.).
A traditional marketing tactic that is tried and true, yet ever-evolving. While cable-cutters have shrunk the total audience, traditional TV remains an effective channel when deployed correctly.
Booyah’s Advertising Capabilities at a Glance
We’re as comfortable executing self-serve campaigns as we are directing vendor-managed initiatives. In either case, we’re the ones guiding the strategy and execution, not another department like at many agencies.
We’re experts in the best platforms around, yet we remain partner agnostic.
Even when something works, we don’t settle. We’re always improving and making optimizations that move the needle and stretch your investment.
Booyah’s Media Planning Philosophy
Booyah’s media teams watch your campaigns with careful eyes. Every day, we’re reviewing campaign performance and uncovering ways to do better. We love the challenge that comes with the ever-changing advertising landscape, and we work hard to stay up to date with the latest developments in the field. Strategy development, bid testing, flighting adjustments, ad type experiments, and more. We monitor everything to give your target audience the best user experience possible.
When you partner with Booyah, you speak directly to the folks who know your media best. Our teams work in lockstep, continually collaborating on how to improve performance across your entire digital strategy. We know the best mix for our clients and coordinate with every team to make the greatest impact.
Our teams are masters at top-of-the-funnel activation and bottom-of-the-funnel conversions. Build brand awareness while seeing incremental purchase lift. By serving the right message at the right time across the full marketing funnel and ensuring every loop is closed, we meet and exceed expectations. This is ROI you can count on.
Integrated Digital Marketing Services
Integrate your media planning efforts with our other digital marketing services.