Full-Service Media Strategy
We use digital intelligence paired with years of experience to create a media buying plan that will drive your brand forward. We know what works and what doesn’t. Our teams know how to squeeze every bit of performance out of a finite budget and will recommend the right omni-channel media mix to get you there.
Our Media Strategy Services
We offer a wide range of marketing strategy services, bringing you the most comprehensive solutions available.
Our media strategy services include:
Integrated Marketing Strategy
Creating a great campaign is only one part of the equation. You’ve got to have a winning strategy to deliver your content to the right audience at the right time. Booyah will help you research and identify your target audience, determine objectives and goals for your business, and structure a strategy that works.
• Optimizing keywords for paid search ads
• Utilizing SEO to rank on search engines
• Delivering engaging media advertising including out-of-home solutions
• Creating action-driving social media ads
• Designing standout creative to tie it all together, and more
Media Planning & Buying
Don’t settle for a generic marketing strategy. You deserve a unique media mix. Not every media channel is going to work for every business. There’s no point in wasting your marketing dollars in channels your target audience never uses. Our experienced media buyers will help you determine which channels are the best fit for your brand and will drive the highest return on investment (ROI) for your investment.
Digital Analytics & Marketing Data Science
Know your impact. Through data collection and analysis, we can predict the outcome of campaigns before they even launch. We then analyze campaigns after launch to continuously improve our strategy. No matter the channel, we can track it and make it work harder for your brand.
YouTube TrueView drives 59.1% lift in branded keyword searches for Dermalogica
“We recommend running YouTube TrueView for awareness or consideration, keeping in mind that strong creative aligned to the target audience is crucial to success.” — Melissa McKay, Former Director of Media, Booyah Advertising The challenge Dermalogica was looking to promote their Phyto Nature Firming Serum product launch. Through this launch, the brand would monitor...Read More
Milani Cosmetics fuels lower-funnel conversions with YouTube campaign
“While YouTube is typically seen as an upper-funnel channel, this data indicates that YouTube is also effective at building brand and product consideration.” — Media Supervisor, Booyah Advertising The challenge Milani Cosmetics sought to promote the launch of additions to their Gilded Eyeshadow Palette collection. The brand was looking to drive brand and product...Read More
SA360 auction-time bidding drives 46% more Paid Search registrations for Dice.com
This case study was made in partnership with Google. Download the case study here. “Using contextual signals available through auction-time bidding has helped us drive unprecedented success in our non-brand campaigns.” — Kevin Tancredi, Senior Search Strategist, Booyah Advertising The challenge Dice.com was looking to increase the number of candidates who register on their website...Read More
Stio increases their revenue by 71.9% by using Data Driven Attribution & Auction-Time Bidding
This case study was made in partnership with Google. Download the Google case study here. “In a very unique Holiday season, Booyah was able to leverage SA360’s powerful tools—enabling us to dynamically optimize campaigns and efficiently drive revenue at scale.” —Noah Waterhouse, Stio’s President & CMO The challenge Stio was focused on driving increased...Read More
Booyah’s Ad Strategy Drives 74% of Total Amazon Sales for Jake’s Nut Roasters
Jake’s Nut Roasters is a natural roasted almond company that specializes in offering unique and bold seasoned flavors. They’re regionally distributed on the West Coast in-store and sell through Amazon and their parent company’s website (Jasper Speciality Foods). The Brand Challenge Jake’s Nut Roasters initially launched on Amazon after being approached to join the platform...Read More
3, 2, 1, Action: How Booyah Helped SlingStudio Steal the Spotlight
Dish needed to prove their new product, SlingStudio, wasn’t just an experiment or ahead of its time. The company’s board waited for results. After launching the product — a portable, wireless multi-camera broadcasting platform — to a tepid consumer response, the team at SlingStudio reconsidered their strategy and partnered with Booyah to try something new....Read More
Booyah Grows Client Conversions by 73% Using Kantar Paid Search Intelligence
In pursuit of new opportunities for its client, a major credit card issuer, one Booyah team sought to gain a better understanding of the competitive landscape across paid search. With so many major players in the crowded credit card category, they wanted more detail and clarity on what their client’s competitors were doing and how...Read More
Booyah's Proven Media Team
Our reputation matters to us. We’re a large team that works under the same roof in Denver, Colorado. Our folks are as adept at tinkering in digital platforms as they are at discussing big-picture marketing strategy. We speak about your goals like we care, because we do. Forget clichés like “performance marketing agency.” Booyah is different. We’re more than a performance marketing agency.
People Are Our Greatest Asset
Expertise & Experience
At Booyah, you speak to the experts directly. Our account teams and media teams are one in the same. This means no game of telephone between departments. Your team hears it straight from you and gets to work.
Expansive Partner Network
We don't pigeonhole you into using a single “preferred” partner. We have relationships with tons of partners and only recommend those we know will work for your brand. Our partner relationships get you access into alphas, betas, and other tests that are reserved for premier agencies.
Forget stagnation. We’re in it to help you make a mark. Our team consistently analyzes data and identifies areas of opportunity to move your brand forward. We use data-driven decisions to increase the performance of your paid media campaigns.
We follow the data. From creative testing to ad copy tests and beyond, we’re always striving for what’s performing best. This approach ensures your brand enjoys real, measurable growth.
Integrated Digital Marketing Services
Integrate your our media strategy offering with our other digital marketing services.