What Is Snapchat Advertising?
Snapchat is a messaging app and social media platform that lets users connect to people, brands, and the world using their smartphones. The platform has an immediacy about it as Snaps are only available for a limited amount of time.
Advertising on Snapchat lets marketers connect with consumers in a playful way. Snap Ads tap into a unique audience that is difficult to reach elsewhere; Snap Stories complement the ads with useful information and opportunities for further engagement.
The Value in Snapchat Advertising
Snapchat Advertising is fun, fast video for brand engagement. Snapchat currently has 255 million monthly active users. It reaches 90% of consumers aged 13-24 and 75% of the 18-34 group in the US. The combined direct spending power of these two groups is $1 trillion annually.
The Snapchat audience has both buying power and undeniable influence on household spending. Snapchatters spend an average of more than 30 minutes using the app every day and make purchases through the app at least once per month.
Booyah's Snapchat Advertising Services
Our Snapchat Advertising Strategy
At Booyah, we treat clients the way we want to be treated. In any Snapchat campaign, we provide:
- Transparent Reporting. You see the same data we see and get the numbers unclouded by jargon.
- Compelling Creative: Our creative team is tried and true and knows what works for digital ads and what doesn’t. Give ‘em a whirl. Otherwise, we can use creative you already have on-hand.
- Strategy Evolution: Snapchat has placements to activate through the entire marketing funnel — from awareness to remarketing — and we take advantage of every opportunity.
Snapchat Ad Types
Single Image Ads
Full-screen ads that appear between stories. Snapchatters can swipe up on the ads to take action or visit a brand’s online storefront.
A showcase of products for tappable browsing.
A series of 3 to 20 Snaps that live alongside ad content.
Creative overlays that can be applied over Snaps.
6-second non-skippable placements that driving brand awareness.
The Booyah Way for Snapchat Advertising
Booyah Advertising is known for our great employees and the unique culture we’ve built. Our seasoned experts have mastered advertising on social media platforms to boost your company’s online presence and drive your bottom line