What Is TikTok Advertising?
TikTok’s is especially popular for sharing videos — and engaging in somewhat bizarre (but fun) challenges. It is a global sensation, with a strong presence in more than 150 countries. It’s also prime digital space for marketers; Booyah can help you leverage the best of TikTok marketing.
Why Is TikTok Advertising Valuable?
More and more marketers are looking to TikTok to reach larger audiences as the platform continues its meteoric rise to fame. We’re at the forefront of this rush — we know just what to do to get your brand seen and heard.
TikTok is growing increasingly popular with marketers for several good reasons, including:
Growing User Base
TikTok is currently the sixth-largest social network, with more than 800 million monthly active users. But it won’t be just sixth-largest for long: the app holds the record for the most downloaded app of 2020. The platform has 30 million monthly active users across the U.S., and this number has been growing by more than 300% year-over-year.
High Potential for Purchase
Approximately half of all TikTok users are aged between 18– and 24–years–old, and 27% are between 13– and 17–years–old. This age group represents the world’s most tech-savvy population and also makes up a large segment of potential consumers.
Excellent Engagement Rates
TikTok users spend an average of 46 minutes on the platform every day — this is more time than most people spend on other more familiar social media platforms, including Facebook. TikTok’s users in the U.S. view more than 37 billion videos per month, and the platform is ranked sixth in terms of consumer spending.
TikTok Advertising Targeting Capabilities
Despite its relative nascency compared to other social platforms, TikTok has impressive audience targeting capabilities. You can choose who views your ads based on a variety of user behavior and demographic factors. You can further refine targeting based on user interest in a broad range of categories.
Booyah's TikTok Advertising Service
As a leading TikTok agency for advertising, we leave nothing to chance when marketing your brand on the platform. We’ll bring our best creative minds together to build with ads that reflect everything your brand stands for. You can also expect transparent reporting and unparalleled results.