What Is Video Advertising?
Whereas image or text ads rely solely on copy and visual cues to relay an idea, video ads use movement and sound to grab viewers’ attention and drive engagement. This ad type is an efficient way to deliver easy-to-consume messages to your target audience.
Is Video Advertising Right for Your Brand?
If you want to capture the attention of your potential customers, tell your story, encourage them to take action, and establish long-term relationships, video advertising is definitely right for you and your business.
Why Is Video Advertising Valuable?
With the average person watching around 16 hours of online video per week, and video predicted to make up to 82% of all global internet traffic by 2022, it’s easy to see why every business needs a thoughtful video advertising strategy. Great video advertising stands out from other tactics with its visual appeal, emotional connections, and storytelling. Since videos offer visual and auditory stimulation, it’s easier to capture (and hold) consumer attention, convey your brand message, and move your audience.
To ensure your video is impactful, you need to have a strategy that helps you deliver quality video assets — and the stories they tell — to the right people. The video should not only capture attention, but it should also include interesting content that engages the target and adds value to them. Booyah’s video advertising agency will rely on cohesive audience-driven strategies that ensure the video content you release performs as desired.
Booyah's Video Advertising Capabilities
Booyah offers a wide range of video services. They include:
- Marketing analytics to determine the downstream impact of video advertising.
- Video editing to create stellar content, no matter the platform.
- Video campaign management across multiple platforms and placement to yield the highest engagement and downstream ROI.
Video Advertising Targeting
Video advertising can be just as targeted as other components of your digital strategy. It’s all about precisely targeting the right person, at the right time, with the right message. Booyah uses different targeting methods to align your video content as closely as possible to the interests of your target audiences. Booyah wields data from customer demographics, location, search history, keyword matches, competitor terms, and other sources to engage audiences who are interested in what you’re trying to sell.
Video Ad Types & Placements
Out-Stream Video Ads
These ads don't appear within the video player and instead are placed around other content. Examples include in-feed, in-banner, and in-article ads.
In-Stream Video Ads
In-stream video ads appear directly within the content the user is streaming. These video ads can run pre-roll, mid-roll, or post-roll.
Digital video can be viewed across any device, including desktop, mobile, linear TV, and OTT. This is a cost-effective and highly flexible placement.
OTT (Over-the-Top) apps or websites provide video streaming over the internet, like Hulu. These services can be accessed on any connected device and allow for more precise audience targeting.
Traditional real-time television is considered linear, as viewers must tune in to a channel at a specific time to watch a show. People watching the same show will see the same ads.
The Booyah Way for Video Advertising
At Booyah, we use technology, data, and extensive industry knowledge to ensure your video is seen by the right people. Our campaigns are impactful, and we closely monitor and measure how each decision and optimization affects performance. To build trust and credibility, engage your prospects, and drive conversions through video, partner with Booyah.