Booyah Paid
Social Summit


The Studio Loft
at the Denver Performing Arts Complex
June 13th 11:00AM-7:30PM

Power Your Paid Social Campaigns

Join Booyah Advertising and our top-notch speakers for a day of learning and connection with social media and digital marketing professionals. This event is a unique opportunity to hear industry thought leaders share their insights. Leave with new inspiration and practical takaways to improve your paid social marketing!

Agenda

11:00AM-12:00PM

Speaker Name

Speaker Name

Speaker Position

About the speaker…

Registration

11:30AM-12:00PM

Speaker Name

Speaker Name

Speaker Position

About the speaker…

Lunch is Served

Sponsored by 4C

12:00PM-12:15PM

Kelly Davis

Kelly Davis

Account Director

About the speaker…

Introduction & Welcome

Kelly Davis, Account Director
Booyah Advertising

12:15PM-1:00PM

Alicia Antonolli

Alicia Antonolli

Director of Agency Partnerships

Alicia Antoniolli is a Director of Agency Partnerships who works with independent agencies to help them deliver a strong marketing strategy and improve performance while using 4C’s tools and platform. After spending over seven years working in advertising and marketing for multimillion dollar brands and startups, Alicia knows what truly drives business results. It’s how well you understand and connect with the people you’re trying to reach. Alicia holds a Bachelor’s in Communication from the University of Illinois at Urbana-Champaign. She resides in Chicago with her husband of (almost!) a year, and enjoys spending time outdoors as much as possible.

State of Social Advertising

Alicia Antonolli, Director of Agency Partnerships
4C

The social advertising space continues to grow as leading platforms scale their audiences into places that enable brands to reach their core targets. The aim of the State of Social Advertising session is to provide a glimpse into the key trends and offer best practices to marketers. Across each of the social platforms, we’ll cover the different sectors that have emerged as the highest growth categories and touch on how partners like 4C can enable you to plan, buy, and measure across social channels with data-driven insights.

1:00PM-1:45PM

Beth Horn

Beth Horn

Industry Manager, Specialty Retail, Facebook

Beth Horn leads the Specialty Retail business at Facebook.  In her over six years at the company, Beth has overseen client relationships and growth for fashion, luxury, apparel, specialty, department stores, home goods, and home improvement retailers.  She partners with the largest retailers in the world to help them acquire new customers, increase loyalty, grow ecommerce revenue, drive in store foot traffic and sales, and measure the efficacy and impact of their marketing programs.  She has spoken on marketing and the future of retail at events including TedXYouth@HotMetalBridge, Shop.org, SMX Social, Retailology, NextPoint, StorePoint, RetailLoco, Retail Innovation Lounge at SXSW, Lucky Magazine Fashion & Beauty Bloggers Summit (FABB), and the Facebook Retail Executive Summit.  Prior to joining Facebook in 2011, Beth worked in search engine marketing at Efficient Frontier, where she oversaw paid search for Expedia, Microsoft, Intuit, and Edmunds.com.  She began her career in retail in 2003 with Macys.com in New York.  A native of Pittsburgh, Beth is an honors graduate of Stanford University. She lives in Redwood City and is based at Facebook’s Menlo Park headquarters.

Spotlight on Facebook: Innovation & Results

Beth Horn, Industry Manager, Specialty Retail
Facebook

The marketing landscape is changing faster than at any point in memory, with consumer behavior driving huge shifts in attention, focus, and sales. The mobile movement is upending traditional ways of talking to customers, and it’s incumbent on marketers who wish to thrive in this new world to drive innovation and disruption within their own walls. Hear how Facebook thinks about innovation and the marketing landscape, and learn how major brands are taking advantage of this evolutionary moment to tell emotionally resonant stories, build deeper customer relationships, and drive sales

1:45PM-2:00PM

Speaker Name

Speaker Position

About the speaker…

Break

2:00PM-2:45PM

Kaitlin is responsible for collaborating with Fortune 500 advertisers to understand their objectives, recommend best practices, and develop effective campaign strategies. Kaitlin earned a Political Science and Legal Studies degree from San Jose State University.

Kaitlin is responsible for collaborating with Fortune 500 advertisers to understand their objectives, recommend best practices, and develop effective campaign strategies. Kaitlin earned a Political Science and Legal Studies degree from San Jose State University.

Understanding the Intersection Between Search and Social Marketing

Peter Gehl and Chris Costello
Kenshoo

The Kenshoo team will share their perspective on the blurring of lines between digital marketing channels, from the influences of search on social and vice versa, to the convergence of ad types across channels that will drive the multi-channel digital marketing future.

OR

Facebook Audiences 101: Harnessing the Power of First Party Data

Lindsey Mericka, Paid Social Coordinator and Sarah Israel, Senior Coordinator
Booyah Advertising

Facebook has unique and unmatched ways to utilize first party data, making it a powerful advertising platform. In this session, we’ll dive into how to activate both your own customer data, as well as Facebook’s, to get the best results for your brand.

2:55PM-3:40PM

Spotlight on Twitter: Twitter Overview

Kaitlin Landreth, Client Service Account Manager
Twitter

How to leverage and build your brand on the platform.

OR

Spotlight on Snapchat: Snap 101

Crystal Alexander, Account Executive, Brand Partnerships
Snapchat

Snapchat has evolved quite a bit since 2011, but our goal has always been the same. To create products and experiences that empower our community to express themselves, live in the moment, have fun with friends, and learn about the world. We are excited to show you what that looks like today.

3:50PM-4:35PM

Speaker Name

Speaker Position

About the speaker…

Addressing the Full Funnel with Pinterest Ads

Lisa Caravelli, Senior Account Executive
4C

Want to advertise on Pinterest, but not sure how it will fit into your marketing mix? This is your moment to explore Pinterest’s potential and to discover new ways of finding, engaging, and converting more customers. This session will dive deep into how you can use Pinterest to address the top, middle, and bottom of the funnel to drive your advertising goals.

OR

Instagram for Business: Inspiration to Action

Beth Horn, Industry Manager, Specialty Retail
Facebook

With over 700M users, Instagram is the 2nd largest platform behind Facebook. From curated content to real life moments, Instagram is a place for inspiration and discovery. But how can marketers move inspiration and discovery to action? In this session, Beth Horn, the Specialty Retail lead for Facebook & Instagram, will discuss the most innovative ways brands are driving impact with Instagram. From using ad formats in unexpected ways to developing ideas customized for the feed, attendees will leave inspired to think differently about creating for the platform.

4:45PM-5:15PM

Katie Holdsworth

Katie Holdsworth

Vice President

About the speaker…

Panel Discussion: Actionable & Relatable Paid Social Strategy

Katie Holdsworth, VP
Booyah Advertising

Learn actionable paid social strategy tips from Booyah’s most experienced client partners in the retail, travel, and financial verticals.

5:15PM

Crystal Stewart

Crystal Stewart

Vice President

About the speaker…

Wrap Up & Thank You

Crystal Stewart, VP
Booyah Advertising

5:30PM-7:30PM

Crystal Stewart

Crystal Stewart

Vice President

About the speaker…

Cocktails & Networking

Event Sponsors

Getting Here

The Studio Loft at the Denver Performing Arts Center
1400 Curtis St Denver, CO 80202

From the North:

Take I25 South, exit Speer Blvd. South, turn left on Arapahoe, turn right into garage between 13th and 14h Street.

From Boulder:

Take Boulder Turnpike (36) South to I25 South, then follow directions above.

From the South:

Take I25 North, exit Speer Blvd. South, turn left on Lawrence, turn right on 14th Street.

From the East and Denver International Airport:

Take I70 West to I25 South, exit Speer Blvd. South, turn left on Arapahoe, turn right into garage between 13th and 14th Street.

From the West:

Take I70 East to I25 South, exit Speer Blvd. South, turn left on Arapahoe, turn right into garage between 13th and 14th street

Questions?

Contact Crystal Stewart at cstewart@booyahadvertising.com
or by phone 303-345-6074