BOOYAH SUMMIT

Another great day of learning, knowledge sharing, and gathering is behind us. We feel fortunate to have so many quality partners and marketing innovators with whom to share the Booyah Summit. We are especially grateful to our speakers, our sponsors, and our attendees for making the 2019 Summit such a success. On this site we’ve shared content and memories from the day, and we hope to see you at our next Booyah learning event!
260 Attendees
26 1-1 Consultations
19 Speakers
1 Awesome Day

Booyah
Advertising

Who you work with matters. It matters a lot. You want experts that care about results and the relationships cultivated along the way. These are the only folks we employ and partners we work with. Nothing makes us more proud than driving results worth shouting about. And making a mark on your business – whether it’s through driving more customers, raising awareness of your brand, or offering you pertinent education to succeed in your job. Join us and our partners for a day of fun, education and great people.

Speakers

Chuck Aikens

Volume Nine

Geraldine Chachoua

Google

Alex Chernos

Booyah

Patrick Derdeyn

Viant

Jaap Derks

Google

Thea DeVita

Pinterest

Sayani Dutt

Google

Lori Griffin

Amazon

Caleb Harley

Booyah

Kristen Hayashi

Pandora

Christopher Jones

Facebook

Christina Park

DoubleVerify

JD Prater

Quora

Joanna Price

Google

Kim Reiter

Amazon

David Rifkin

LiveRamp

Rachel Roth

Facebook

Andy Thompson

Booyah

Jack Wise

Facebook

Sponsors

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Presentations

Main

Breakout 1

Breakout 2

Welcome & Opening Remarks

Main

Welcome & Opening Remarks

Google Opening Keynote: Leveraging Customer-Led Marketing in Today's Complex Digital Ecosystem

Main

The constantly evolving digital ecosystem has given rise to complex consumer journeys with multiple intent-rich moments. As marketers, it's necessary to understand these fragmented journeys and the process of engaging with consumers to build long term brand-customer relationships. Learn how Google, with its powerful reach and machine learning integration, helps brands put their customers at the heart of their full-funnel marketing strategy.

Amazon 101

Main

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In this session, Booyah's Marketplace Services team equips brands at any stage to break through to success on Amazon by giving them the knowledge to assess the platform, get started (or restarted) on Amazon, and set a roadmap for achieving their goals on this critical e-commerce channel.

Creativity Rules: Developing Mobile-First Creative for Facebook & Instagram

Breakout 1

Customers expect more from advertisers' content; with the ubiquity of brands advertising on social platforms, tailoring creative to catch the eye and engage the user is pivotal. Facebook shares the key elements to incorporate into social creative development to better captivate customers as they scroll through their feeds.

Develop a Content Marketing Funnel that Builds Brand Awareness and Grows Sales

Breakout 2

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Join Volume Nine as they share insights for developing a content strategy that engages your target audience and moves them along their path to purchase. Use your brand's story and unique differentiators to build awareness and grow your online sales.

Pinterest 101: Best Practices for Successful Campaigns

Main

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Pinterest is no longer a platform used solely for planning weddings and finding recipes. The inspiration-driven platform contains content spanning verticals from travel to fitness to fashion. Learn how your brand can tap into Pinterest's active audience to tell and promote your brand's story.

The Sonic Revolution Is Here

Breakout 1

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Pandora has evolved from a music-only platform to a true data powerhouse. The platform's vast reach and digital tracking capabilities can help amplify traditional radio strategies with an added layer of measurability. Learn how consumers' audio listening habits are evolving and how advertisers can best adapt their audio marketing strategies to these new trends.

The Power of Google Audience Solutions

Breakout 2

Online and offline experiences, previously highly siloed, grow more connected by the day due to enhanced capabilities of marketing and tracking platforms. Google shares its best practices for reaching consumers in the right place, time, and mindset to encourage conversion through any avenue.

Gram-worthy Content: Organic & Paid, Diving Head First into Instagram

Main

Instagram, with its focus on imagery and inspiration, is one of the most prevalent digital platforms around. Facebook explains how advertisers can leverage new features on the platform to integrate paid and organic strategies, maximizing brand exposure and winning over IG consumers.

Amazon 201 + Attribution

Breakout 1

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For advertisers with experience on Amazon or a baseline understanding, this session digs deeper into how to best integrate existing digital strategies to promote sales on Amazon and explores the platform's nascent attribution capabilities, bridging the marketplace and the broader digital environment.

The Landscape of Verification and Brand Safety

Breakout 2

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Concerns of authenticity in digital traffic and the veracity of online content pervade the digital space. DoubleVerify discusses the evolution of ad verification and brand safety along with best practices for protecting your digital brand.

The Evolution of Amazon

Main

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Amazon has grown from a book e-retailer to a true eCommerce and marketing behemoth; the company's foray into new spaces shows no sign of slowing. Amazon discusses the future state of its media platforms and the extension of its reach into the worlds of CTV, audio streaming, and more.

Designing Pinnable Creative

Breakout 1

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The creative on Pinterest, known as "pins", persists on consumer Pinterest boards long after the initial viewing, lending long-term earned content views to marketers on the platform. Pinterest shares its guide to designing creative bespoke to Pinterest to extend the lifespan of your brand's message.

Integrating Quora into Your Marketing Mix

Breakout 2

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It has never been easier to be ignored as users engage more regularly in the unconscious, habitual swipe of a finger. Join Quora's JD Prater to get the inside track to gaining traction on Quora, including everything from writing to unique platform features.

Shopping in a Digital World

Main

As traditionally textual media grow increasingly visual, the role of Google Shopping in driving conversion for advertisers has similarly grown. Google reviews the transformation of the digital shopping experience and its role in facilitating pre-purchase research and conversion for the hybrid online/offline consumer.

Complementing Your Traditional Strategy with Connected TV

Breakout 1

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Cord-cutters abound, and the Age of Streaming is in its prime. Different methods for consuming television and video content have never been as abundant. Viant showcases the ways traditional and CTV strategies can not only coexist but can complement one another and extend advertising reach.

Extending Reach through the Amazon DSP

Breakout 2

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Amazon's heightened visibility into consumer purchasing preferences, brand affinities, and contextual interests facilitate unique, proprietary targeting capabilities for display advertising via the Amazon DSP. This session illuminates the details of these capabilities and demonstrates how advertisers can fold in Amazon DSP to leverage key Amazon data.

A Frictionless Future: Optimizing the Mobile Shopping Experience Across Facebook & Instagram

Main

Customers expect top-of-the-line ecommerce experiences, including seamless, one-click product purchase. Facebook and Instagram continue to evolve their shopping experiences to facilitate painless purchase both online and offline; this session outlines new ad formats and platform features designed to remove barriers to conversion.

Panel: Finding Success on Amazon

Breakout 1

Booyah clients discuss their respective Amazon journeys, including the challenges and wins of selling and measurement in this continually evolving marketplace.

Driving Full-Funnel Success with YouTube

Breakout 2

Today, more and more people are turning to YouTube before making a purchase so they can virtually experience a product or service before committing. Over 90% of people say they discover new products on YouTube, and people continue to use online video as they move closer to action. Through this session, learn how to use the power of online video to address business goals throughout the funnel.

Excelling with Automation

Main

In a data-driven world, automation is essential for driving growth. If you use manual models while your competition uses machines, you run the risk of falling behind. To prepare your brand for the proliferation of automation in the industry, learn about key emerging trends and how Google enables efficiency in advertising by harnessing machine learning across bidding, creative, targeting and attribution.

From Cookies to People: Leveraging Data and CRM

Breakout 1

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Enhanced trackability across devices and platforms allows today's marketers to tailor their advertising to specific customer segments more than ever before. Using customer intent signals to segment and customize advertising messaging, creative, and experiences are paramount to maximizing success. LiveRamp discusses the best practices for leveraging your customer data and the latest within the customer data space.

Facebook Closing Keynote: The Future of Social and the Virtual Experience

Main

Facebook closes the Summit with a forward-looking exploration of the social landscape and the advent of augmented and virtual reality in digital advertising. Marketers will leave pondering how their brands can bring their products, services, and experiences to life in the eyes of their consumers.

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