Booyah Advertising

Booyah is agnostic when it comes to tools. Truth be told though, we hold a special place in our agency for Google’s tools. They are virtually indestructible, fast, affordable and come with top notch support. More than 75% of our clients use the Google stack as their primary digital advertising platform. We’ve been heavy users for the past five years and don’t see that changing in the next five.

With such a robust tool, we are able to save a tremendous amount of time on reporting, trafficking, and optimizing. The time we save gets redirected to campaign strategy and expert thinking for our clients.  

DoubleClick offers a superb unified approach to digital advertising that pushes our team to become better and better marketers every single day.  We are pleased to partner with DoubleClick, and even more pleased to be featured in their video series documenting successful case studies. Check it out at the link below!

DoubleClick Search and Booyah Customer Story

Thank you, DoubleClick, the video turned out great! Booyah!

UPDATE: This post was updated to show Google’s replacement of the DFA Utility Pane by the Google Tag Assistant.

Google Tag Assistant

For those of you who were fans of the DFA Utility Pane that was previously used as the Chrome Floodlight Tag Checker, there is a new extension by Google that does even more!

The Google Tag Assistant is an extension that helps troubleshoot installation of various Google tags, including DoubleClick floodlights, Google Analytics, AdWords conversion and remarketing, and Google Tag Manager. Using a small tag icon on your toolbar (icon pictured below), Tag Assistant helps verify that the right tags are on the page, and implemented correctly. Our team here at Booyah uses this tool consistently to make sure that things are running smoothly with tracking.

Here’s how it works. After installing the extension, just navigate to the desired page that you would like to check. The tag icon will indicate the status of the tags on the page using the following:

If you click on the tag icon, it will open a window containing the tag details. At the top of the window, it shows the number of Google tags found as well as the number of errors found on the page. Each tag on the page is listed under the “status” section, where you can click on the status drop-down to see what exactly is wrong with your tag, if anything. The window will then navigate to the Google help center for further troubleshooting. In addition to this, the Google Tag Assistant will also make suggestions when improvements can be made in either the tags themselves or the implementation (i.e. outdated tags, placement of code in the tag, etc).

The Google Tag Assistant is a great tool to use to check for tag errors and make certain that you are getting useful information about your live tags, all without scrolling through pages of source code.

Find out more information about the Tag Assistant here, or if you’d like to know more about how we can help you track efficiently, feel free to contact us!