Caleb Harley, an esteemed leader that started Booyah Advertising’s Retail Media team in 2018, is recognized for his adeptness in guiding and inspiring his team to achieve unparalleled success. With a background deeply rooted in analytics, Caleb meticulously analyzes data to identify trends and insights, empowering his team with the knowledge needed to drive growth and maximize ROI for their clients. Drawing from his experience as a four-year NCAA athlete and a degree from Fontbonne University. His leadership style is characterized by fostering a collaborative environment where team members feel empowered to innovate and take ownership of their projects, resulting in a culture of excellence and mutual support. Specializing in Amazon’s complex ecosystem, Caleb leads his team with a keen understanding of the Amazon flywheel, orchestrating holistic campaigns that encompass advertising, and product optimization. Through his guidance, team members are equipped to navigate the intricacies of the digital retail landscape, delivering tailored solutions that surpass client expectations and drive sustained growth.

Outside of work, Caleb’s dedication to his team extends to his personal life, where he balances his role as a devoted father and outdoor enthusiast with his commitment to fostering a culture of camaraderie and achievement within Booyah. His unwavering passion for both leadership and outdoor adventures serves as a source of inspiration, motivating his team to continually push the boundaries of success in the dynamic world of e-commerce.