Senior Programmatic Trading Strategist
Caroline Lambert earned her B.S. in Marketing and minor in Advertising from Clemson University (Go Tigers!) in 2010 and went on to start her career in account management at Erwin Penland (EP+Co), working on the Verizon Retail & B2B accounts. In 2014 Caroline and her husband moved from Greenville, SC, to Denver where she worked as Account Manager on Colorado Tourism Office, University of Colorado, Innovage and FourPoint Energy accounts at Karsh Hagan.
In addition to her client communication responsibilities, Caroline enjoyed managing projects in print, digital, audio, OOH, rebranding, photo/video shoots, and websites. In 2016 Caroline decided to pursue a career in project management and joined FiveFifty, where she developed and managed new internal processes to help the business grow. After three years of working across the business, and occasionally dabbling in campaign management, Caroline made the switch from Senior Project Manager to her role as Media Trader. She brings her love for process and efficiency into her day-to-day work of managing, optimizing, and making strategic recommendations for programmatic and social media campaigns.
After six years of loving Colorado life, Caroline moved back to Greenville where she works remotely and enjoys spending time with her husband, two daughters, dog, and extended family. When she’s not working or chasing her kids, you’ll likely find Caroline exercising or reading a suspense novel while enjoying a glass of Italian red wine.