Senior Programmatic Trading Strategist
Helina is a passionate leader on the programmatic team with experience in the beauty, food & beverage and finance verticals. She earned her B.A. in World Politics before joining the digital marketing world as an analyst in NYC in 2019. Before joining Booyah, Helina worked at a Publicis Groupe agency. She has a passion for mentorship and greatly enjoys training and developing new team members and simplifying complex programmatic concepts.
Outside of work, Helina enjoys spending time reading, writing and journaling. She also loves discovering new restaurants, parks and events with friends and visiting her family which is originally from Ethiopia. She grew up in Columbus, Ohio and has lived in NYC for the past several years.