Born in Denver and raised in Florida, Madisen found her way back to Colorado eight years ago and hasn’t looked back since. A naturally curious and collaborative leader, she brings over 13 years of experience in digital marketing to her role as Associate Director of Programmatic. After earning a degree in Advertising from Florida State University—where she led the university’s national student advertising competition team—Madisen gained experience across Paid Social and Paid Search before transitioning into Programmatic, where her love of data, testing, and strategy could truly thrive. This cross-channel background gives her a holistic view of the media landscape and helps her build smarter, more integrated strategies for clients. She’s worked across a wide range of industries and helped brands like Colgate-Palmolive, IKEA, Mattress Firm, Hill’s Pet Nutrition, and Alabama Tourism reach their goals through thoughtful planning and execution.

At Booyah, Madisen leads the agency’s programmatic department, guiding innovation, cross-functional collaboration, and process development. She works closely with account and channel leads to support hiring, training, strategy, and performance—ensuring the team is always pushing forward. Passionate about building strong foundations, Madisen thrives on turning insights into action. She’s especially energized by solving challenges with her team and seeing how small shifts in approach can drive meaningful impact.

Outside of work, you’ll find her reading, lifting weights, running local trails, binging something on Netflix, or hiking and camping.