Sheridan Taylor is an enthusiastic problem solver who is motivated by driving fast and efficient results for her clients. After earning her M.B.A. in Marketing from the University of Colorado, Boulder, she worked as an ecommerce marketing consultant, where she learned firsthand the value she could drive for businesses in paid search. Now a Booyah Search Manager, she works on a female-led team focused specifically on beauty clients. “I’ve always been passionate about the sense of autonomy the beauty industry can give women. As beauty consumers, we get to effect visible change for ourselves every day. It’s a dream: being able to externalize that change and drive value for clients that I truly believe in.”

A self-professed data nerd, Sheridan delights in performing optimizations and analyzing search data to deliver actionable insights that propel her clients to meeting (and surpassing) their goals.

When she’s not working, you can find Sheridan curled up with her two cats, making extensive Spotify playlists, or watching the latest A24 release.