OUR TEAM
Booyah’s Digital Experts
Who you work with matters. A lot. And we think we got it right. Booyah attracts a certain kind of person. We’re friendly. We care about the work we do. And we’re proud to have our names attached to the results. We appreciate the value of technology but find that people are usually the source of our success. We treat the whole world like a small town, and we’ll always welcome you in as a client, employee, or industry partner.
Executive Leadership
Troy Lerner
Chief Executive Officer
Dan Gallagher
Chief Strategy Officer
Katie Holdsworth
Chief Operating Officer
Kristopher Knight
Chief Financial Officer
Team
Jake Allen
Marketplace Manager
Natasha Anker
Senior Coordinator
Christine Aultz
Account Director
Brisa Banuelos
Coordinator
Carly Berman
Associate Digital Media Manager
Jamil Bhuiyan
Associate Analyst
Emily Blomquist
Senior Digital Media Manager
Dan Bombard
Trading Director
Keegan Brady
Senior Coordinator
Riley Burns
Account Manager
Isabella Cabello
Coordinator
Nick Capocelli
Digital Media Strategist
Frida Carlson
Coordinator
Brooke Carrick
Accounting Manager
Kara Cascio-Mariana
Account Director
Colin Cavanaugh
Senior Account Manager
Erin Cole
Senior Media Supervisor
Marie Concilus
Senior Coordinator
Tyler Corcoran
Senior Data Analyst
Aubree Cross
VP of Marketing
Lauren Davis
Associate Search Manager
Zack Davisson
Content Marketing Strategist
Mariena Dearman
Organic Supervisor
Emma Dell
Senior Organic Manager
Bella DeSiato
Coordinator
Alyxe Dowell
Coordinator
Noah Dumas
Coordinator
Elise Finn
Associate Account Coordinator
Cailin Fisher
Vice President
Kylie Fogo
Associate Search Manager
Lynn Fowler
VP of Search
Sabrina Freeman
Programmatic Coordinator
Jack Garcia
Senior Marketplace Manager
Kyle Goodwin
Creative Strategist
Savanna Greeley
Senior Digital Media Strategist
Pilar Grimes
Associate Digital Media Manager
Nelly Gruener
Associate Account Coordinator
Emily Gucwa
Programmatic Trader
Niamh Healy
Coordinator
Sami Heffernan
Senior Coordinator
Sydney Hirsch
Coordinator
Lauren Hojan
Senior Coordinator
Jeremy Holcomb
Senior Account Manager
John Holland
Group Director
Carter Hollis
Associate Account Coordinator
Carrie Johnson
Coordinator
Kathleen Kennard
Search Supervisor
Drew Kleppe
Senior Director
Kaity Klonowski
Senior Account Manager
Adam Kopp
Senior Search Manager
Caroline Lambert
Senior Programmatic Trading Strategist
Avery Langhoff
Senior Search Manager
Jasmine Larsen
Senior Coordinator
Taylor Leis
Associate Digital Media Manager
Nick Lennartz
Coordinator
Quinny Li
Director of Analytics
Millie Mabbutt
Senior Coordinator
Carmen Mabee
Coordinator
Lauren Macdonald
Digital Designer
Katie Martin
Coordinator
Danielle Martins
Coordinator
Melissa McKay
VP of Business Development
Madison Meagher
Director of Media
Katie Middel
Creative Project Manager
Annie Miller
Account Manager
Kate Miller
Search Strategist
Peyton Miller
Senior Coordinator
Kevin Moss
Senior Search Strategist
Bailey Mulherin
VP of Media
Ellie Muñoz
Media Supervisor
Alex Namatevs
Vice President
Allie Newman
Associate Digital Media Manager
Tana Noble
Search Strategist
Marie Northrup
Account Director
Chelsea Nuñez
Coordinator
Jenny O’Brien
Digital Media Manager
Charl Oosthuizen
Senior Director
Monica Panepento
Senior Digital Media Manager
Anthony Pappalardo
Organic Manager
Josh Pauletic
Data Architect
Natalie Peele
Coordinator
Leah Perkins
Senior Digital Media Manager
Tara Powers
VP of Talent Development
Wilson Prendergast
Coordinator
Devin Rafferty
Search Manager
Kourtney Reeves
Digital Media Manager
Ryan Reichl
Senior Organic Manager
Natalie Reider
Digital Media Manager
Jade Reiman
Senior Coordinator
Lindsay Rinner
Media Supervisor
Lexi Robinson
Coordinator
Jacqueline Robledo
Coordinator
Mike Rueb
Senior Account Manager
Kevin Ryan
Creative Services Supervisor
Kaley Stevens
Coordinator
Crystal Stewart
VP of Business Development
Kevin Tancredi
Director of Paid Search
Sheridan Taylor
Search Manager
Brian Thomas
Associate Programmatic Trader
Andy Thompson
Director of Marketplace Services
Meagan Traver
Digital Media Strategist
Jenna Tully
Director of People
DeAndré Upshaw
Senior Video Strategist
Haley Voll
Account Director
Sara Warden
Digital Media Strategist
Ben Waymire
Organic Supervisor
Erin Westermann
Organic Manager
Taylor Wetzel
Data Analyst
Lee White
Programmatic Trading Strategist
Kaitlin Williams
Group Director
Ryan Wilson
President, FiveFifty
Jacob Wolfe
Senior Coordinator
McKenna Woodvine
Search Strategist
Ryan Wright
Marketplace Supervisor
Sara Young
Account Director
Ella Yu
Associate Programmatic Trader
Katie Zapp
Staff Accountant
Recent Blogs
Inflation and Consumer Spending: What Your Business Needs to Know
Inflation and Consumer Spending: What Your Business Needs to Know The movement towards a recession is being felt around the world, and while you’ve likely had many conversations with friends about rising prices in the supermarket, you may not be as aware of how inflation impacts your customers and business. As of June 2022, the...
Black Friday Checklist: Marketers, Buckle Up for Craziness
Black Friday Checklist: Marketers, Buckle Up for Craziness Black Friday and Cyber Monday might not be the most traditional of holidays, but the post-Thanksgiving rush is the best time of the year for marketers to drive sales. While Black Friday started as a brick-and-mortar shopping event, Cyber Monday has become the e-commerce equivalent, with strong...
Booyah Awarded #16 Spot on Outside’s 50 Best Places to Work in 2022 List
This list was originally published on Outside.com. Supportive Colleagues, Robust Benefits, and Fun Events Land Booyah on Outside‘s 2022 Best Places to Work List For the third year in a row, Booyah has been named to Outside‘s 50 Best Places to Work list. Securing the #16 spot on the overall list and the #4 spot...
Preparing for Netflix Advertising Campaigns
Preparing for Netflix Advertising Campaigns In the face of waning growth and stiff competition from other platforms, streaming giant Netflix has just kicked off its latest strategy to bring in new users: an ad-supported subscription tier that is significantly cheaper than its traditional monthly membership. In other words, audiences can save on streaming costs by...
Time to Vote: What Political Marketing Can Teach Us About Our Own Campaigns
Time to Vote: What Political Marketing Can Teach Us About Our Own Campaigns Whatever your political leaning, we can probably all agree that politicians have a unique job. They’re put on a stage in front of some of the largest audiences in the world and have to promote themselves and their values. They also have...
CTV Ad Specs: Everything You’ll Need to Know
CTV Ad Specs: Everything You Need to Know Stop the digital press. Netflix recently announced that it’s launching an ad-supported tier, meaning companies have the opportunity to advertise on one of the biggest streaming services in the world. That’s a lot of eyes that could be on your brand. But before businesses rush to boardrooms,...
What is Branded Content?
Nick Capocelli
October 12, 2022
What is Branded Content? Every day we’re inundated with articles, posts, emails, etc, and as a brand, it can be tricky to know what was carefully put together as part of an ad strategy and what wasn’t. Not to mention, most brands are always looking for new ways to cut through the noise and ensure...
Life as a New Coordinator at Booyah
Life as a New Coordinator at Booyah On June 9th, Booyah Advertising hired our largest class of digital coordinators ever. As an agency, we’ve been growing a lot during the last couple of years, but to see such a big group of people commit to Booyah and the potential to be the future of our...
Dot Com Vs Marketplace: What’s the Difference?
Dot Com vs Marketplace In the online business space, where and how you sell your product is just as important as the product itself. There’s a lot of noise to cut through, and when you do differentiate yourself, you have to make sure that you’re speaking to the right people and that you have something...
Google Performance Max Campaigns: Should You Use Them?
Should You Use Google Performance Max Campaigns In November 2021, Google rolled out Performance Max campaigns to advertisers across the globe. Although these new campaigns pose exciting opportunities for marketers, many still don’t understand their benefits. If you fall into this group we’ve got you covered. By looking at some of the pros and cons...
The 7 Best LinkedIn Ad Examples in 2022
7 Best LinkedIn Ad Examples Let’s get down to business. LinkedIn business that is. The online platform for professionals has more than 800 million members, across 200 countries around the world—that’s more users than Twitter. But LinkedIn isn’t just a place to share promotions and a digital version of your resume, it’s a hub of...
A Guide to Responsible Marketing Data Collection
What is marketing data collection? Some significant changes are occurring in the internet and marketing landscape in 2023. As large tech companies move to ban third-party cookies, brands and marketing teams are responsible for creating marketing data collection strategies for the future. Let’s take a detailed look at what the future holds for responsible data...
Join the Team
Like what you see? We’re always interested in adding motivated, curious people to our team. Visit our Careers page to learn more about open positions and get in touch.
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