OUR TEAM
Booyah’s Digital Experts
Who you work with matters. A lot. And we think we got it right. Booyah attracts a certain kind of person. We’re friendly. We care about the work we do. And we’re proud to have our names attached to the results. We appreciate the value of technology but find that people are usually the source of our success. We treat the whole world like a small town, and we’ll always welcome you in as a client, employee, or industry partner.
Executive Leadership
Troy Lerner
Chief Executive Officer
Dan Gallagher
Chief Strategy Officer
Katie Holdsworth
Chief Operating Officer
Kristopher Knight
Chief Financial Officer
Team
Natasha Anker
Digital Media Manager
Christine Aultz
Account Director
Brisa Banuelos
Senior Coordinator
Carly Berman
Digital Media Manager
Emily Blomquist
Digital Media Strategist
Dan Bombard
Trading Director
Keegan Brady
Digital Media Manager
Isabella Cabello
Coordinator
Nick Capocelli
Digital Media Strategist
Frida Carlson
Senior Coordinator
Brooke Carrick
Accounting Manager
Kara Cascio-Mariana
Senior Director
Colin Cavanaugh
Senior Account Manager
Marie Concilus
Senior Coordinator
Tyler Corcoran
Senior Data Analyst
Aubree Cross
VP of Marketing
Lauren Davis
Search Manager
Zack Davisson
Content Marketing Strategist
Mariena Dearman
Senior Organic Supervisor
Emma Dell
Senior Organic Manager
Bella DeSiato
Senior Coordinator
Grace Devine
Coordinator
Noah Dumas
Coordinator
Elise Finn
Coordinator
Cailin Fisher
Vice President
Kylie Fogo
Search Manager
Lynn Fowler
VP of Search
Jack Garcia
Marketplace Strategist
Kyle Goodwin
Creative Strategist
Savanna Greeley
Senior Digital Media Strategist
Pilar Grimes
Digital Media Manager
Nelly Gruener
Coordinator
Niamh Healy
Coordinator
Sydney Hirsch
Senior Coordinator
Lauren Hojan
Account Manager
Jeremy Holcomb
Senior Account Manager
John Holland
Group Director
Carter Hollis
Coordinator
Kathleen Kennard
Search Supervisor
Drew Kleppe
Senior Director
Michelle King
Content Marketing Manager
Kaity Klonowski
Senior Account Manager
Adam Kopp
Senior Search Manager
Caroline Lambert
Senior Programmatic Trading Strategist
Avery Langhoff
Senior Search Manager
Jasmine Larsen
Search Manager
Taylor Leis
Analyst
Quinny Li
Director of Analytics
Millie Mabbutt
Senior Coordinator
Carmen Mabee
Coordinator
Lauren Macdonald
Digital Designer
Katie Martin
Coordinator
Melissa McKay
VP of Business Development
Madison Meagher
Director of Media
Katie Middel
Creative Project Manager
Annie Miller
Account Manager
Kate Miller
Search Strategist
Kevin Moss
Senior Search Strategist
Bailey Mulherin
VP of Media
Ellie Muñoz
Media Supervisor
Alex Namatevs
Vice President
Allie Newman
Digital Media Manager
Tana Noble
Search Strategist
Marie Northrup
Senior Director
Chelsea Nuñez
Senior Coordinator
Jenny O’Brien
Digital Media Manager
Charl Oosthuizen
Senior Director
Monica Panepento
Digital Media Strategist
Anthony Pappalardo
Organic Manager
Natalie Peele
Coordinator
Leah Perkins
Senior Digital Media Manager
Tara Powers
VP of Talent Development
Devin Rafferty
Search Manager
Hana Ramezic
Digital Media Supervisor
Kourtney Reeves
Senior Digital Media Manager
Ryan Reichl
Organic Strategist
Jade Reiman
Senior Coordinator
Lindsay Rinner
Media Supervisor
Lexi Robinson
Coordinator
Kevin Ryan
Creative Services Supervisor
Kaley Stevens
Senior Coordinator
Crystal Stewart
VP of Business Development
Kevin Tancredi
Director of Paid Search
Sheridan Taylor
Search Manager
Brian Thomas
Programmatic Trader
Andy Thompson
Marketplace Growth Advisor
Meagan Traver
Senior Digital Media Strategist
Jenna Tully
Director of People
Haley Voll
Account Director
Sara Warden
Senior Digital Media Strategist
Ben Waymire
VP of Business Development
Erin Westermann
Organic Manager
Lee White
Programmatic Trading Strategist
Kaitlin Williams
Group Director
Ryan Wilson
President of Programmatic
Jacob Wolfe
Senior Coordinator
McKenna Woodvine
Search Strategist
Sara Young
Account Director
Ella Yu
Programmatic Trader
Katie Zapp
Staff Accountant
Recent Blogs
Content Marketing 2023: Expert Predictions for Content Marketing
Content Marketing Predictions 2023 One month in and already 2023 has brought some unexpected surprises for content marketers. Artificial intelligence has made a loud debut on the scene with OpenAI’s new chatGPT product. But regardless of all the viral content or Ryan Reynolds using it for commercials, how will this impact the world of content?...
Winter in Denver: How to Spend Chilly Season Without Skis
How to Spend Winter in Denver Colorado has a reputation. We have the best powder for skiing and snowboarding in the country. And we agree–shade intentionally thrown your way Utah and Idaho. Heck, ask some of the non-natives at Booyah what brought them to Colorado and we bet around 50% of them are going to...
Experts Make Paid Social Predictions 2023
Booyah Advertising
January 13, 2023
Paid Social Predictions 2023 From Booyah Experts Social media for a time seemed to be one of the few consistent channels in the marketing realm. There were a couple of top dogs, and you catered to them. However, over the last couple of years, things have shifted. Tik Tok and advertising on Tik Tok has...
SEO Web Design: How Design Impacts Ranking
SEO Web Design: How it Impacts Ranking It is essential to get SEO web design right for your site to stand a chance of ranking on Google and other search engines. In order to convince Google that your page is the one its users want to see, factors like accessibility and navigability need to be...
Paid Search Predictions 2023
Our Experts’ 2023 Predictions for Paid Search Welcome to the year 2023! As we begin unrolling our new year strategies for our partners, Booyah decided to turn to our experts to look at what the Paid Search landscape may look like over the next 12 months. Whether it’s making sure our clients get the most...
How to Interpret and Act Upon the Google Helpful Content Update
Interpreting the Google Helpful Content Update For years, Google has pushed brands to provide “useful content,” but sometimes it takes an algorithm update to force brands into action. On August 25, 2022, the search engine gave those brands a firm push via the Google helpful content update, rejigging its ranking system to reward websites publishing...
Marketplace Predictions 2023: Our Experts Drop Their Opinions
Marketplace Predictions 2023 Believe it or not, 2023 is right around the corner. A New Year for your brand to set resolutions for world peace, but also to reset sales and revenue goals. And if we’re talking about selling products online, then we have to take a look at Amazon and other seller marketplaces. To...
OTT vs CTV Advertising: How Big of a Difference is There?
OTT vs CTV Advertising: How Big of a Difference is There? Since the 1940s, television commercials have been one of the most effective ways for companies to advertise their products and services. But the rise of high-speed internet has changed the way we consume video, as well as the types of ads we see. Recent...
SEO Predictions 2023: The Experts Weigh In
SEO Predictions 2023 As the new year approaches, Booyah once again looked inward as a means to anticipate the coming trends, changes, and strategies that will shape the year 2023. We decided to survey our experts to see exactly what our clients and readers should keep their eyes open for. Perhaps no team is more...
Inventory Overflow: Marketing Strategies to Move Extra Product
Inventory Overflow: Marketing Strategies to Move Extra Product Inventory overflow can be cripplingly expensive. Not only will you incur storage costs quickly, but excess inventory can hamper your ability to resupply with more in-demand items. Depending on your industry, it can also damage your brand reputation when consumers see products go unsold for long periods...
Inflation and Consumer Spending: What Your Business Needs to Know
Inflation and Consumer Spending: What Your Business Needs to Know The movement towards a recession is being felt around the world, and while you’ve likely had many conversations with friends about rising prices in the supermarket, you may not be as aware of how inflation impacts your customers and business. As of June 2022, the...
Black Friday Checklist: Marketers, Buckle Up for Craziness
Black Friday Checklist: Marketers, Buckle Up for Craziness Black Friday and Cyber Monday might not be the most traditional of holidays, but the post-Thanksgiving rush is the best time of the year for marketers to drive sales. While Black Friday started as a brick-and-mortar shopping event, Cyber Monday has become the e-commerce equivalent, with strong...
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