OUR TEAM
Booyah’s Digital Experts
Who you work with matters. A lot. And we think we got it right. Booyah attracts a certain kind of person. We’re friendly. We care about the work we do. And we’re proud to have our names attached to the results. We appreciate the value of technology but find that people are usually the source of our success. We treat the whole world like a small town, and we’ll always welcome you in as a client, employee, or industry partner.
Executive Leadership
Troy Lerner
Chief Executive Officer
Dan Gallagher
Chief Strategy Officer
Katie Holdsworth
Chief Operating Officer
Kristopher Knight
Chief Financial Officer
Team
Natasha Anker
Media Strategist
Emma Arnese
Senior Coordinator
Brisa Banuelos
Account Manager
Carly Berman
Senior Media Manager
Quincie Bradley
Senior Programmatic Trader
Keegan Brady
Media Strategist
Kyle Buhler
Senior Motion Graphics Designer
Nick Capocelli
Media Supervisor
Brooke Carrick
Senior Accounting Manager
Marie Concilus
Media Strategist
Tyler Corcoran
Marketing Analytics Manager
Megan Cunninghame
Senior Coordinator
Mariena Dearman
Director of Organic Media
Grace Devine
Senior Media Manager
Noah Dumas
Senior Search Manager
Jake Fell
Coordinator
Elise Finn
Media Manager
Cailin Fisher
Vice President
Kylie Fogo
Search Strategist
Lynn Fowler
VP of Search
Jack Garcia
Marketplace Strategist
Caleb Harley
Director of Marketplace
Emma Hellmer
Senior Coordinator
Carter Hollis
Senior Media Manager
Diana James
Senior Coordinator
Joanna Kammer
Creative Director
Taylor Keeran
Organic Manager
Lulu Killen
Data Analyst
Izzy Kircher
Senior Coordinator
Drew Kleppe
Senior Director
Kaity Klonowski
Account Director
Adam Kopp
Senior Search Strategist
Quinny Li
Director of Analytics
Carmen Mabee
Senior Media Manager
Lauren Macdonald
Senior Designer
John Marion
Senior Programmatic Trader
Emmy Martellaro
Senior Coordinator
Katie Martin
Media Manager
Connor Matthews
Coordinator
Melissa McKay
VP of Business Development
Madison Meagher
Director of Media
Katie Middel
Senior Project Manager
Annie Miller
Account Strategist
Kevin Moss
Account Director
Bailey Mulherin
VP of Media
Ellie Muñoz
Account Director
Alex Namatevs
Vice President
Marie Northrup
Senior Director
Lucia Novara
Director of Content Marketing
Tyler Olson
Account Manager
Charl Oosthuizen
Senior Director
Monica Panepento
Senior Media Strategist
Natalie Peele
Senior Search Manager
Devin Rafferty
Search Strategist
Ryan Reichl
Organic Supervisor
Lindsay Rinner
Senior Media Supervisor
Lauren Ritchie
Coordinator
Lexi Robinson
Media Manager
Nate Shirely
Director of Email/SMS Marketing
Julia Skoba
Organic Manager
Zach Stone
Senior Coordinator
Kevin Tancredi
Director of Paid Search
Meagan Traver
Senior Supervisor
Jenna Tully
Director of People
Whitney VandenBos
Office Manager/Executive Assistant
Sara Warden
Media Supervisor
Ben Waymire
VP of Business Development
Kaitlin Williams
Vice President
Ryan Wilson
Head of Corporate Development
Jacob Wolfe
Senior Search Manager
McKenna Woodvine
Search Supervisor
Ella Yu
Senior Programmatic Trader
Katie Zapp
Senior Staff Accountant
Recent Blogs
The TikTok Ban Decision: What Every Marketer Needs to Know
The day of reckoning for one of America’s top social media platforms has come. As of Jan. 10, it appears the Supreme Court will issue an order to uphold the law that would ban the platform unless it is sold by the Chinese parent company DanceByte. Our media experts answer your most pressing questions below: ...
AI For Content: The Truth About Large Language Models (LLMs) in Marketing
AI For Content: The Truth About Large Language Models (LLMs) in Marketing Here’s the problem: AI for content is commoditized. It’s hyped, it’s packaged, it’s sold as a miracle that will solve the chronic understaffing that has plagued this practice since its inception. It will not. How do I know? I’ve been testing, re-testing, honing...
Booyah Advertising Announces Acquisition of PPC Sidekick
Booyah Advertising Announces Second Strategic Acquisition: PPC Sidekick Booyah Advertising, a leading digital advertising firm headquartered in Denver, is pleased to announce its second strategic acquisition in the past two years. Booyah Advertising has acquired PPC Sidekick, a top-tier white label media buying agency based in San Diego, CA. This move underscores Booyah Advertising’s commitment...
Why You Should Use Creative Designed Specifically for Reels
TLDR: Once thought of as a TikTok imitator, Meta’s Reels has become Instagram’s fastest growing feature. The reason for Reels’ success is simple: users like it. This straightforward fact has seen Meta’s algorithm reward pages that use it effectively. Hence Reels is a powerful tool for advertisers looking to reach new audiences and drive performance. However,...
Content Marketing 2023: Expert Predictions for Content Marketing
Content Marketing Predictions 2023 One month in and already 2023 has brought some unexpected surprises for content marketers. Artificial intelligence has made a loud debut on the scene with OpenAI’s new chatGPT product. But regardless of all the viral content or Ryan Reynolds using it for commercials, how will this impact the world of content?...
Winter in Denver: How to Spend Chilly Season Without Skis
How to Spend Winter in Denver Colorado has a reputation. We have the best powder for skiing and snowboarding in the country. And we agree–shade intentionally thrown your way Utah and Idaho. Heck, ask some of the non-natives at Booyah what brought them to Colorado and we bet around 50% of them are going to...
Experts Make Paid Social Predictions 2023
Booyah Advertising
January 13, 2023
Paid Social Predictions 2023 From Booyah Experts Social media for a time seemed to be one of the few consistent channels in the marketing realm. There were a couple of top dogs, and you catered to them. However, over the last couple of years, things have shifted. Tik Tok and advertising on Tik Tok has...
SEO Web Design: How Design Impacts Ranking
SEO Web Design: How it Impacts Ranking It is essential to get SEO web design right for your site to stand a chance of ranking on Google and other search engines. In order to convince Google that your page is the one its users want to see, factors like accessibility and navigability need to be...
Paid Search Predictions 2023
Our Experts’ 2023 Predictions for Paid Search Welcome to the year 2023! As we begin unrolling our new year strategies for our partners, Booyah decided to turn to our experts to look at what the Paid Search landscape may look like over the next 12 months. Whether it’s making sure our clients get the most...
How to Interpret and Act Upon the Google Helpful Content Update
Interpreting the Google Helpful Content Update For years, Google has pushed brands to provide “useful content,” but sometimes it takes an algorithm update to force brands into action. On August 25, 2022, the search engine gave those brands a firm push via the Google helpful content update, rejigging its ranking system to reward websites publishing...
Marketplace Predictions 2023: Our Experts Drop Their Opinions
Marketplace Predictions 2023 Believe it or not, 2023 is right around the corner. A New Year for your brand to set resolutions for world peace, but also to reset sales and revenue goals. And if we’re talking about selling products online, then we have to take a look at Amazon and other seller marketplaces. To...
OTT vs CTV Advertising: How Big of a Difference is There?
OTT vs CTV Advertising: How Big of a Difference is There? Since the 1940s, television commercials have been one of the most effective ways for companies to advertise their products and services. But the rise of high-speed internet has changed the way we consume video, as well as the types of ads we see. Recent...
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