OUR TEAM
Booyah’s Digital Experts
Who you work with matters. A lot. And we think we got it right. Booyah attracts a certain kind of person. We’re friendly. We care about the work we do. And we’re proud to have our names attached to the results. We appreciate the value of technology but find that people are usually the source of our success. We treat the whole world like a small town, and we’ll always welcome you in as a client, employee, or industry partner.
Executive Leadership
Troy Lerner
Chief Executive Officer
Dan Gallagher
Chief Strategy Officer
Katie Holdsworth
Senior Vice President
Kristopher Knight
Chief Financial Officer
Team
Christine Aultz
Account Director
Riga Balidemaj
Senior Coordinator
Bridget Burnham
Senior Media Planner
Aaron Bronson
Creative Director
Nick Capocelli
Senior Coordinator
Brooke Carrick
Accounting Manager
Kara Cascio-Mariana
Search Supervisor
Ashley Clausen
Media Planner
Tyler Corcoran
Senior Data Analyst
Aubree Cross
Head of Marketing
Haley DeParde
Media Planner
Kathleen Diehl
Search Strategist
Scout Feucht
Media Buyer
Cailin Fisher
Group Director
Lynn Fowler
Director of Search
Elliot Glass
Content Marketing Manager
Reyna Haile
Media Buyer
Caleb Harley
Senior Marketplace Strategist
Jeremy Holcomb
Account Manager
John Holland
Senior Director
Drew Kleppe
Search Supervisor
Brittany Levine
Account Manager
Brady McCloskey
Digital Designer
Melissa McKay
Director of Display
Madison Meagher
Media Buyer
Lindsey Mericka
Media Supervisor
Kate Miller
Search Manager
Annie Moltz
Media Buyer
Lindsay Morrison
Senior Account Manager
Kevin Moss
Senior Search Manager
Bailey Mulherin
Director of Paid Social
Alex Namatevs
Group Director
Marie Northrup
Media Supervisor
Jenny O’Brien
Associate Account Coordinator
Charl Oosthuizen
Senior Director
Leah Perkins
Senior Coordinator
Crystal Stewart
Vice President
Travis Tallent
Director of Organic Media
Kevin Tancredi
Search Supervisor
Andy Thompson
Director of Marketplace Services
Molly Trevor
Media Planner
Jane Weggenmann
Media Buyer
Kaitlin Williams
Senior Director
McKenna Woodvine
Senior Coordinator
Ryan Wright
Marketplace Strategist
Katie Zapp
Staff Accountant
Recent Blogs
Remember These Top-of-the-Funnel Marketing Metrics to Prove ROI
The marketing funnel routes a customer’s journey from the moment they learn about a business to when they become a paying customer. There is no universally accepted path down the marketing funnel, but most marketers use the top of the funnel to focus on brand awareness to attract their target audience, the middle of the...
4 Tips for Using Audience Segmentation to Improve Your Marketing ROI
You’ve spent countless hours and put substantial investment behind truly understanding who your target audience is. You feel like you know them so well you could be their friend… grab a drink perhaps? But now what — how can your audience get to know you just as well? By focusing your audience strategy on personalization, your target consumer will finally get that chance, and your brand will benefit through improved return on...
SEO Keyword Research: Are You Doing It All Wrong?
SEO has evolved significantly in recent years. So much so that the fundamentals of keyword research have changed from a simplistic 3-step process to a more in-depth research process. Things like keyword search volume and competitor ranking data have always been valuable parts of keyword research, but, as times have changed, so have the essentials of the keyword research process. ...
The 1 Paid Search Marketing & Analytics Tool You Need to Use First (Plus 4 Other Helpful Tools)
As a paid search expert, it has always been my job to leverage marketing and analytics tools and platforms to get the most out of my clients’ campaigns. While there are many great tools available aimed at simplifying and optimizing your Google search campaigns, there is one primary and original tool you need leverage first: Google Ads. In my past position as an Associate Search Manager through to...
Tips to Maximize Your Paid Search Keyword Research
When it comes to PPC keyword research the best advice I can give is this: think like the user. Think about how you search for answers to problems in your everyday life and try to replicate those searches in your keyword list. Keyword research is the foundation for all PPC activities. It allows you to understand a couple extremely important aspects of your...
Use These Marketing Analytics Techniques to Level Up Your Team
If data is wind energy, then marketing analytics is the turbine used to harness its power. While spend in marketing analytics continues to rise, many digital marketers struggle to use marketing analytics correctly. Despite reports of expected growth to exceed 10% of a marketer’s budget in the next few years, 40% of marketers claim to...
Key Marketing ROI Metrics to Prove Value
As a digital marketer, you’ve likely experienced the challenges that come with determining return on investment (ROI) for your marketing campaigns. From quantifying the impact of your display advertising efforts to knowing where your most valuable website traffic is coming from, it can feel impossible to attribute success or adopt new strategies without the right...
PRC’s New Manager Bootcamp Wins Excellence Award
This press release was originally published via https://www.24-7pressrelease.com/press-release/475804/prcs-new-manager-bootcamp-wins-excellence-award. Impressive 22:1 ROI with Booyah Advertising Drove National Award Recognition DENVER, CO, September 18, 2020 /24-7PressRelease/ — Powers Resource Center (PRC), a Boulder-based employee engagement, talent development and leadership training company, is proud to announce that its highly successful New Manager Bootcamp Program is being recognized with a 2020...
Ad Fatigue: What It Is and 4 Ways to Avoid It
By: Melissa McKay, Director of Display It’s a safe bet that your target audience experienced ad fatigue from your campaigns at one time or another. It’s even more likely that you didn’t notice when it happened. That’s because ad fatigue is easy to overlook when you’re pulling so many other levers to optimize ROI. But ad fatigue can impact your ROI more than any optimization...
Travel & Tourism: Post-COVID-19 Advertising Relaunch Strategy
By: Melissa McKay, Director of Display As it stands today, COVID-19 is here to stay for a while even as states begin their own phased reopenings. If you have read our past Travel & Tourism posts then you got a taste of what it takes to adapt your advertising efforts during COVID-19. But what will media plans look like post–COVID-19 for the Travel & Tourism vertical? What marketing strategy phases can you prepare now to...
Booyah’s Anti-Racism Commitment
Black Lives Matter. We are moved and inspired by those answering the call to be better and to do more in fighting for justice and equality. We will practice the principles of anti-racism in our workplace and beyond. We make the following commitments: Action. We will invest our time, money, and other resources to support the...
Travel & Tourism Series: Four Marketing Considerations to Make during COVID-19
By: Kaitlin Williams, Account Director Part II of our Travel and Tourism series, below, explores how to market during COVID-19. Investing in Organic Channels Once COVID-19 hit and lockdown measures were implemented, most travel and tourism organizations stopped advertising. Instead, many shifted their focus to unpaid channels, especially organic. As soon as the World Health...
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