OUR TEAM
Booyah’s Digital Experts
Who you work with matters. A lot. And we think we got it right. Booyah attracts a certain kind of person. We’re friendly. We care about the work we do. And we’re proud to have our names attached to the results. We appreciate the value of technology but find that people are usually the source of our success. We treat the whole world like a small town, and we’ll always welcome you in as a client, employee, or industry partner.
Executive Leadership
Troy Lerner
Chief Executive Officer
Dan Gallagher
Chief Strategy Officer
Katie Holdsworth
Chief Operating Officer
Kristopher Knight
Chief Financial Officer
Team
Natasha Anker
Senior Coordinator
Christine Aultz
Account Director
Carly Berman
Senior Coordinator
Jamil Bhuiyan
Senior Coordinator
Emily Blomquist
Senior Digital Media Manager
Dan Bombard
Trading Director
Keegan Brady
Senior Coordinator
Nick Capocelli
Digital Media Strategist
Frida Carlson
Coordinator
Brooke Carrick
Accounting Manager
Kara Cascio-Mariana
Account Director
Colin Cavanaugh
Senior Account Manager
Erin Cole
Senior Media Supervisor
Marie Concilus
Coordinator
Tyler Corcoran
Senior Data Analyst
Aubree Cross
VP of Marketing
Lauren Davis
Associate Search Manager
Zack Davisson
Content Marketing Strategist
Mariena Dearman
SEO Supervisor
Emma Dell
Senior Organic Manager
Haley DeParde
Account Director
Bella DeSiato
Coordinator
Cailin Fisher
Vice President
Kylie Fogo
Senior Coordinator
Lynn Fowler
VP of Search
Jack Garcia
Senior Marketplace Manager
Kyle Goodwin
Creative Strategist
Savanna Greeley
Senior Digital Media Strategist
Pilar Grimes
Associate Digital Media Manager
Emily Gucwa
Account Manager
Sami Heffernan
Senior Coordinator
Sydney Hirsch
Coordinator
Lauren Hojan
Senior Coordinator
Jeremy Holcomb
Senior Account Manager
John Holland
Group Director
Carrie Johnson
Coordinator
Kathleen Kennard
Search Supervisor
Drew Kleppe
Account Director
Kaity Klonowski
Senior Account Manager
Avery Langhoff
Senior Search Manager
Jasmine Larsen
Senior Coordinator
Taylor Leis
Associate Digital Media Manager
Quinny Li
Director of Analytics
Millie Mabbutt
Coordinator
Lauren Macdonald
Digital Designer
Madison Meagher
Director of Media
Katie Middel
Creative Project Manager
Annie Miller
Account Manager
Kate Miller
Search Strategist
Peyton Miller
Senior Coordinator
Kevin Moss
Senior Search Strategist
Bailey Mulherin
VP of Media
Ellie Muñoz
Media Supervisor
Alex Namatevs
Vice President
Allie Newman
Associate Digital Media Manager
Tana Noble
Search Strategist
Marie Northrup
Account Director
Jenny O’Brien
Digital Media Manager
Candice Oliver
Senior Business Development Manager
Charl Oosthuizen
Senior Director
Anthony Pappalardo
SEO Manager
Josh Pauletic
Data Architect
Leah Perkins
Senior Digital Media Manager
Tara Powers
VP of Talent Development
Devin Rafferty
Associate Search Manager
Kourtney Reeves
Digital Media Manager
Ryan Reichl
Senior Organic Manager
Natalie Reider
Digital Media Manager
Jade Reiman
Coordinator
Lindsay Rinner
Media Supervisor
Mike Rueb
Senior Account Manager
Crystal Stewart
Vice President
Kevin Tancredi
Director of Paid Search
Brian Thomas
Associate Account Manager
Andy Thompson
Director of Marketplace Services
Meagan Traver
Digital Media Strategist
Jenna Tully
Director of People
DeAndré Upshaw
Senior Video Strategist
Sara Warden
Digital Media Strategist
Jane Weggenmann
Digital Media Strategist
Erin Westermann
Organic Manager
Taylor Wetzel
Data Analyst
Lee White
Media Trader
Kaitlin Williams
Group Director
Ryan Wilson
President, FiveFifty
Jacob Wolfe
Senior Coordinator
McKenna Woodvine
Search Strategist
Ryan Wright
Marketplace Supervisor
Sara Young
Account Director
Ella Yu
Associate Trader
Katie Zapp
Staff Accountant
Recent Blogs
A Guide to Responsible Marketing Data Collection
What is marketing data collection? Some significant changes are occurring in the internet and marketing landscape in 2023. As large tech companies move to ban third-party cookies, brands and marketing teams are responsible for creating marketing data collection strategies for the future. Let’s take a detailed look at what the future holds for responsible data...
Booyah’s Alex Namatevs In Medium’s Authority Magazine
Our VP Alex Namatevs was recently featured in an interview for Authority Magazine! We love seeing our team contribute to the marketing world at large and share some of their expert knowledge. Congrats to Alex for some well-deserved recognition and congrats to us for having a rockstar like Alex on our team! To read Alex’s...
Colorado Day: What is It and What To Do
Colorado Day 2022 It’s pretty fitting that Colorado day is celebrated in the summer because let’s face it—Coloradoans love being outside. The season or day doesn’t really seem to stop us, but celebrating Colorado Day on August 1 is just another excuse to get outside and indulge in the natural beauty that our—sorry native Coloradoans...
What is Programmatic Advertising? Booyah’s Guide to Programmatic
Programmatic Advertising Guide: Everything You Need To Know Programmatic advertising is one of the fastest-growing marketing disciplines worldwide, and it’s showing no signs of slowing down. Reports from Statistica estimate that programmatic advertising accounted for nearly 90% of digital display ad spending last year. From social media to YouTube, connected television (CTV), and more, this...
TikTok Metrics: The Most Important Metrics You Need To Know
Whatever content you’re looking for, TikTok has become the virtual space to discover it. It was the most downloaded app in 2021 with 656 million downloads, and its popularity continues to grow. Recent data suggests the app gains eight new users every second. If you’re a brand that wants to market to a younger audience,...
What is an Ultramarathon? And Why I Ran One
Ultramarathon Running I hear a lot of people talk about the meditative aspect of running, some call it a high, others peace. I agree to a certain distance. But when you know the 26.2-mile marker is coming up in a race, an official marathon, that inner peace…it goes out the window. During a race like...
What’s the Average Pinterest CPM?
Whether you’re looking for crockpot recipes or nursery decor ideas, Pinterest has become the go-to social media platform for inspiration. In fact, 86% of millennials use Pinterest to plan for life’s special moments. Although it may not be the first platform to come to mind when thinking about social media marketing, it’s a great option...
Teams Learn How To Work Better Together During DiSCovery Day
Last month Booyah gathered for DiSCovery Day, a professional development workshop and culture day. Tara Powers, VP of Talent Development, spearheaded the event. She explains, “DiSCovery Day was an opportunity to integrate team members who have been remote, newly hired, or just joined the team through an acquisition.” DiSCovery Day was inspired by the DiSC...
What Is Instagram Promotion? How To Get Started Boosting in 2022
Instagram is one of the world’s most popular social media platforms with over 1 billion monthly users. From cute dog photos to engaging video stories, this visual platform grabs and retains user attention. In fact, Gen Z spends an average of 53 minutes a day scrolling through the endless feed. So, why should your company...
Guide to YouTube Ads: Types of YouTube Ads in 2022
For years Facebook has been the most popular social media site, but it may be getting ready to lose its crown. According to a 2021 Pew Research study, 81% of U.S adults report using YouTube, while only 69% use Facebook. YouTube gets over 22.8 billion visits per month, placing them right behind Google. It’s estimated...
5 of the Best Snapchat Ad Examples in 2022
Known for its funny filters and punchy stories, Snapchat is one of the world’s most popular social media platforms. In fact, the app reaches 75% of the millennial and Gen Z population and has an 80% engagement rate, making it a key channel for brands looking to connect with a younger demographic. Curious what an...
How Booyah Is Growing Employees (Into Managers and Beyond)
LinkedIn research found that employees who committed to learning on the job were 21% happier in their roles than those who didn’t. We want everyone on our team to feel happy and valued, so helping our employees grow and learn seems like an obvious investment. It’s clear to me that the leadership team at Booyah...
Join the Team
Like what you see? We’re always interested in adding motivated, curious people to our team. Visit our Careers page to learn more about open positions and get in touch.
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