OUR TEAM
Booyah’s Digital Experts
Who you work with matters. A lot. And we think we got it right. Booyah attracts a certain kind of person. We’re friendly. We care about the work we do. And we’re proud to have our names attached to the results. We appreciate the value of technology but find that people are usually the source of our success. We treat the whole world like a small town, and we’ll always welcome you in as a client, employee, or industry partner.
Executive Leadership
Troy Lerner
Chief Executive Officer
Dan Gallagher
Chief Strategy Officer
Katie Holdsworth
Chief Operating Officer
Kristopher Knight
Chief Financial Officer
Team
Christine Aultz
Account Director
Riga Balidemaj
Senior Coordinator
Bridget Burnham
Senior Media Planner
Aaron Bronson
Creative Director
Nick Capocelli
Associate Media Buyer
Brooke Carrick
Accounting Manager
Kara Cascio-Mariana
Media Supervisor
Tyler Corcoran
Senior Data Analyst
Aubree Cross
Head of Marketing
Mariena Dearman
SEO Strategist
Haley DeParde
Senior Media Planner
Kathleen Diehl
Search Strategist
Scout Feucht
Media Buyer
Cailin Fisher
Group Director
Lynn Fowler
Director of Search
Elliot Glass
Content Marketing Manager
Reyna Haile
Media Buyer
Caleb Harley
Marketplace Supervisor
Jeremy Holcomb
Account Manager
John Holland
Senior Director
Drew Kleppe
Media Supervisor
Avery Langhoff
Senior Coordinator
Brady McCloskey
Digital Designer
Madison Meagher
Media Buyer
Victoria McGinnis
Media Buyer
Melissa McKay
Director of Media
Lindsey Mericka
Account Director
Annie Miller
Account Manager
Kate Miller
Search Manager
Annie Moltz
Media Buyer
Lindsay Morrison
Account Supervisor
Kevin Moss
Search Strategist
Bailey Mulherin
Director of Paid Social
Alex Namatevs
Group Director
Marie Northrup
Media Supervisor
Jenny O’Brien
Account Coordinator
Charl Oosthuizen
Senior Director
Leah Perkins
Associate Media Buyer
Nikki Romaglia
Account Coordinator
Kevin Ryan
Creative Project Manager
Madison Sheeren
Senior Coordinator
Crystal Stewart
Vice President
Travis Tallent
Director of Organic Media
Kevin Tancredi
Media Supervisor
Andy Thompson
Director of Marketplace Services
Molly Trevor
Senior Media Planner
Jenna Tully
Recruiter
Sara Warden
Senior Coordinator
Jane Weggenmann
Media Buyer
Erin Westermann
Account Coordinator
Kaitlin Williams
Senior Director
McKenna Woodvine
Associate Search Manager
Ryan Wright
Marketplace Strategist
Katie Zapp
Staff Accountant
Recent Blogs
Data-Driven Marketing: All Your Questions, Answered
Each year data comes increasingly to the forefront of business decision making, so it comes as no surprise that we continue to hear the term ‘data-driven marketing’ surface in conversations among savvy marketers. Building a data-driven team can no doubt give your business a leg up in not only driving strong results, but also doing it in an...
6 Amazon Advertising Strategies That Will Outsmart the Competition
Amazon is the world’s leading online retailer, with no signs of slowing down any time soon. In 2021, Amazon’s share of the U.S. e-commerce market is predicted to be 50%. While that means a lot of competition on Amazon, it also means a lot of potential for visibility and revenue for Amazon sellers. However, without...
Marketing Analytics: Everything You Need To Know
Measure, Analyze, and Optimize Your Data To drive a successful marketing strategy, you need to be equipped with the right set of measurement tools. Fortunately, with marketing analytics at your disposal, you can accurately gauge the success of your campaigns and make data-driven decisions. From types of metrics to suggested tools, this guide will provide...
Remember These Top-of-the-Funnel Marketing Metrics to Prove ROI
The marketing funnel routes a customer’s journey from the moment they learn about a business to when they become a paying customer. There is no universally accepted path down the marketing funnel, but most marketers use the top of the funnel to focus on brand awareness to attract their target audience, the middle of the...
4 Tips for Using Audience Segmentation to Improve Your Marketing ROI
You’ve spent countless hours and put substantial investment behind truly understanding who your target audience is. You feel like you know them so well you could be their friend… grab a drink perhaps? But now what — how can your audience get to know you just as well? By focusing your audience strategy on personalization, your target consumer will finally get that chance, and your brand will benefit through improved return on...
SEO Keyword Research: Are You Doing It All Wrong?
SEO has evolved significantly in recent years. So much so that the fundamentals of keyword research have changed from a simplistic 3-step process to a more in-depth research process. Things like keyword search volume and competitor ranking data have always been valuable parts of keyword research, but, as times have changed, so have the essentials of the keyword research process. ...
The 1 Paid Search Marketing & Analytics Tool You Need to Use First (Plus 4 Other Helpful Tools)
As a paid search expert, it has always been my job to leverage marketing and analytics tools and platforms to get the most out of my clients’ campaigns. While there are many great tools available aimed at simplifying and optimizing your Google search campaigns, there is one primary and original tool you need leverage first: Google Ads. In my past position as an Associate Search Manager through to...
Tips to Maximize Your Paid Search Keyword Research
When it comes to PPC keyword research the best advice I can give is this: think like the user. Think about how you search for answers to problems in your everyday life and try to replicate those searches in your keyword list. Keyword research is the foundation for all PPC activities. It allows you to understand a couple extremely important aspects of your...
How the Recent Internet Privacy Legislation Affects Digital Marketing
The recent passage of a House of Representatives Resolution pulls back an FCC rule mandating Internet Service Providers (ISPs) to get consumer permission before sharing or selling personal browsing data. This has caused a lot of headlines. In the bigger picture, it is a blow to consumer privacy advocates and consumers themselves. But what does it...
Case Study: How to Scale Social Advertising
Some time ago, we began to help a women’s athletic apparel retailer take the next step in business success. As we entered a busy holiday shopping season, our goal was to help build their customer base by scaling and managing a variety of social media ads appearing dynamically. Even more challenging, we hoped to do...
8 Things You Would Totally do in Denver (if you Knew Existed)
Whether you’re visiting Denver for the first time, fiftieth time, or recently moved here, here are eight not-to-be-missed rad things to check out while you’re playing in the Mile High City. The only shame? Not many people know these great things exist. Don’t worry; we can change that. Read on. Sweet Tooth Tour Sweet, like...
Landing Page Tips for Selling Services
According to metrics from Word Steam, the average conversion rate for users visiting a landing page after clicking on a PPC ad is around 2.35 percent. However, the top ten landing pages that pull in the most conversions see a rate of 11.45 percent. Now that we’re well into 2017, it’s more important than ever...
Join the Team
Like what you see? We’re always interested in adding motivated, curious people to our team. Visit our Careers page to learn more about open positions and get in touch.
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