Director of Paid Social
From a small town in Texas, Bailey Mulherin fell in love with Denver’s beauty after her first visit and never looked back. A kind, conscientious team member and frequent compliment-giver, she excels at finding ways to improve the way things function. Bailey studied Advertising at the University of Texas at Austin, then interned at several agencies before landing a post-college job as a media planner at iCrossing in NYC. She had a knack for the work, and the fast-paced environment kept her hooked. Referred by a former client in 2015, Bailey joined Booyah as a Media Buyer, ultimately becoming the agency’s Director of Paid Social, working with a team of Channel Directors to oversee each of the company’s media departments.
In collaboration with her team, Bailey drives thought leadership at the agency, providing overall direction on strategy and ensuring delivery of the best possible work. “We’re always looking forward to the future of media and Booyah: How might our agency need to pivot our services to remain successful in the ever-changing advertising landscape?” Humble and human-driven, much of Bailey’s work is focused on supporting other team members. She loves seeing colleagues grow and develop their talents and works to support that growth however she can. She trains new team members, creates ongoing training programs, and generally goes out of her way to keep things running smoothly. Efficiency is not a novel skill for Bailey; it’s a life-long love. “I wrote my college application essays about what not to do as a manager, and how things at my high school job could be improved!” Her passion for streamlining makes her an effective, much-appreciated leader, as she creates and refines various internal processes at Booyah. Bailey also researches potential new platforms, assists with hiring, hosts monthly social roundtables, and keeps the conversation going across various teams to ensure that all experiences are shared as learning tools for the broader group.