Senior Marketplace Strategist
With an analytical approach and an eagerness to solve shapeshifting problems, Senior Marketplace Strategist Caleb Harley has jumped headfirst into the emerging world of Amazon Marketing, playing a major role in developing Booyah’s expertise in marketplace strategy. Caleb first began working with the Amazon platform in 2013, after graduating from Fontbonne University where he was a four-year and two-time All-Conference, All-Academic Team NCAA athlete. Upon graduating, Caleb worked for a volleyball retailer, where he devised and deployed the company’s marketplace strategy. At Caleb’s direction, marketplace sales grew to be the retailer’s second largest revenue channel, accounting for 40% of the retailer’s total sales by the time he left the company.
In 2018 Caleb accepted a position at Booyah, where he began to work directly with brands to help them refine and optimize their Amazon selling and advertising strategies. At Booyah he has led both enterprise and startup-level clients to triple-figure growth on Amazon, and he’s played key roles in discovering, addressing, and solving a multitude of challenges across the entire Amazon landscape. Using his expertise in the Amazon Advertising Platform, Caleb continually plans, prepares, and activates strategies across the entire landscape of Amazon Advertising to fuel exponential growth for his clients. After signing off for the day, you can often find Caleb riding his bike, on the road or a trail, trying to make sure he’s staying upright.