Director of Analytics



Minot, ND

Megan Peterson

Originally from small town North Dakota, I moved to Denver in 2012 to kick start my career and experience something other than flat farm land. As Director of Analytics, I’m making it my mission to empower my Booyah teammates with data and encourage analytical thinking that can be passed on to our clients. In my off-time you’ll probably find me obsessing about Marvel Cinematic Universe or Star Wars theories (they don’t call me Meganerd for nothing), eating cheese, or playing with my English Bulldog, Marvel.

If you could turn any activity into an Olympic sport, what would you have a good chance at winning a gold medal for?
Trivia or Cross-Word Puzzles

What is the next thing on your bucket list?
Road Tripping across the West Coast

What is your biggest fear?
Either Spiders or Having my achilles tendons cut…

What is the best piece of advice you’ve received?
“Let’s not try and figure out everything at once” – no idea

Which of your scars has the best story behind it?
My biggest scar is under my chin, I had a bad infection in my throat when I was 18 and ended up in the ICU for 10 days! But my favorite scar is large tough-looking burn scar on my left bicep. I got it by lackadaisically pulling a pan of cheesy bread out of the oven…

What is your best Halloween costume
I dressed as my own second grade school picture. Picture: bowl but, missing front teeth and a rockin’ teddy bear turtle neck. I was 26…