Agenda
9:00-9:50 | Guest Arrival & Breakfast (Provided by Booyah)
9:50-10:00 | Booyah Welcome
10:00-11:00 | TikTok | Brands are Built on TikTok: Inspire Your Audiences With TikTok Ads
11:00-11:45 | Google | Adventure Awaits: Maximizing Your Travel & Outdoor Industry Performance with Google in 2024
11:45-1:15 | Lunch (Provided by Booyah)
1:15-2:00 | Meta | Creative Catalyst: Maximizing Performance in the Travel & Outdoor Retail Industries
2:00-2:45 | Tatari | Maximizing Impact With TV: Buy, Measure, and Optimize Across Streaming and Linear TV – Just Like Digital
2:45-3:00 | Break
3:00-3:45 | The Trade Desk | The Future of Media Is Here: Making the Most of Your Programmatic Media Investment
3:45-4:00 | Break
4:00-6:00 | Happy Hour: Appetizers and drinks on the 46th floor (Booyah office)
Meet Your Speakers
Brands are Built on TikTok: Inspire Your Audiences With TikTok Ads
Travel & outdoor adventure itineraries are built on TikTok. You'll learn how to inspire and engage you audience on our platform and walk away with key activation strategies that will drive big results for your brand. #TravelTok
Creative Catalyst: Maximizing Performance in the Travel & Outdoor Retail Industries
Did you know that creative is one of your most strategic assets for growth? In this session, Meta will share key trends and insights in your industry and how their AI-powered platforms can help you reach new heights. Find out how diverse creative across style, placement, and message can help you capture more prospects and drive performance for your brand.
Adventure Awaits: Maximizing Your Travel & Outdoor Industry Performance with Google in 2024
During this session, we'll explore Travel & Outdoors industry trends, and ways to unlock performance with Google in 2024. We'll also spotlight the new features in Google's travel product suite, designed to help you drive results in a competitive field.
Maximizing Impact With TV: Buy, Measure, and Optimize Across Streaming and Linear TV - Just Like Digital.
Leveraging television is an effective strategy to enhance your brand, and partnering with Booyah ensures accurate measurement and significant impact for your TV campaign, supported by data science. You can enjoy flexibility in your buys and adjust your TV budget as needed, all while maintaining low CPMs and avoiding long-term commitments. Booyah leverages Tatari's platform to execute these campaigns seamlessly.
The Future of Media Is Here: Making the Most of Your Programmatic Media Investment
Learn how to take an audience-first approach to your omni-channel programmatic investment. Programmatic advertising's data-first approach maximizes the value and impact each dollar drives, from planning to measurement.
Getting to Booyah
We look forward to seeing you at the 2024 Booyah Travel Summit and want your arrival to be as smooth as possible!
Plug in 1700 Sherman St. Denver, CO 80203 into your GPS or Uber/Lyft app.
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1. Park in the “Public & Monthly” garage
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2. After you park, go to the elevator bank and press 1 to get to ground level.
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3. Walk across the street to our building.
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4. Now, you’re in the lobby. A Booyah an employee will greet you and guide you the rest of the way!
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5. Have a great day at the summit!
