Evolving Your Brand for the Future of Marketplaces
What you’ll learn
Amazon is everywhere. From electronics and groceries to web services and logistics, this giant is the cornerstone of many brands’ digital strategies, and rightly so: Amazon accounts for 40% of all ecommerce transactions in the US.
But Amazon isn’t the only place consumers shop, and new digital marketplaces are emerging and growing every day. Some are more familiar, like Walmart and eBay; others, like Instacart, are newer on the scene. Brands should focus on getting their Amazon strategy right and then use it as a jumping off point for expansion into these other high-volume digital marketplaces.
In this webinar, Booyah’s Director of Marketplaces Andy Thompson—a veritable Amazon and e-retailer expert—will:
- Provide an update on the state of marketplaces today
- Walk through how your brand should approach selling and advertising on Amazon for maximum success
- Help you choose which marketplace(s) to expand to next
- Share nuanced, actionable tips for succeeding in each of the major platforms (Amazon, Walmart, and Instacart).
We’ll follow up the webinar with a Q&A where you can ask Andy all your pressing Amazon and marketplace questions.