Last-Minute Amazon Strategies for Holiday & Q4 Success

Oct 13, 2021, 9:00 PDT

Last-Minute Amazon Strategies for Holiday & Q4 Success

What you’ll learn

With over 2/3 of all US shoppers having Amazon Prime benefits, Amazon has changed how and when most people shop for holiday gifts during Q4. The concentration of holiday shopping on its platform has yielded huge growth for Amazon: over $125 billion in sales occurred during the final quarter in 2020. Think Amazon’s slowing down? No way! The e-retailer’s Q4 2021 sales are expected to surpass last year’s historic season by 40%. So, brands need to have their strategy locked in well before the sales start…that means yesterday.

52% of shoppers start holiday purchases before mid-October, leaving plenty of brands already behind in their prep. Booyah’s Director of Marketplace Services Andy Thompson is back and here to help late-to-the-game brands make up for lost time. We’ve filled this webinar with actionable last-minute tips and strategies that will enable them to capture their share of this year’s holiday revenue. From maximizing success during Cyber Week—when 50% of brands see their best sales—to converting last-minute shoppers, you’ll walk away with a game plan you can execute right away.
In this session, you’ll learn about:


  • What to do if you got a late start on planning for Q4
  • Organic content strategies you can use to improve your ASINS during Q4
  • Operational nuances that will streamline your sales process for the holidays
  • How to stretch your Amazon ad budget further amidst heightened competition
  • Discounting products and whether it’s worth it or not
  • Key dates to know for maximizing holiday success on Amazon


We’ll follow up the webinar with a Q&A where Andy will answer pressing holiday-related Amazon questions.

Want to learn more about our other services? Get in touch!

  • This field is for validation purposes and should be left unchanged.

Meet the Host

Andy Thompson, Director of Marketplace Services

Andy Thompson, Booyah Advertising’s Director of Marketplace Services, has spent the last decade selling and marketing products on Amazon, working across both Vendor and Seller accounts in nearly every category. After managing sales and operations for an ecommerce company while reselling products on Amazon, Andy shifted his focus to helping brands convert Amazon from a pain point to a growth tool. He has consulted with brands of all sizes—from one-person startups to multinationals—helping these brands effectively weave Amazon into their omnichannel digital strategy. Known by his clients to be a growth engineer, Andy leads Booyah’s team of marketplace experts who strategize and execute across all aspects of Amazon and other marketplaces: from content optimization and account operations to advertising management and logistics.

You Deserve the Best.

Partner with Us.

  • This field is for validation purposes and should be left unchanged.

  • This field is for validation purposes and should be left unchanged.